I’ve just been blown away by what world renowned author and America’s No.1 sales authority Jeffrey Gitomer said about one of my emails in a recent article that appeared in numerous places, writes Robert Clay of Marketing Wizdom. He told me he really liked an email I’d sent him and that he’d be writing about it [...]
Do not use Twitter for business
This guest post by the always excellent Graham Jones, Internet Psychologist, was originally published on 2 July 2010. Like many of Graham’s posts it is thought provoking and rang a bell with me. He has kindly agreed that we can share it with you here: Yesterday I sent out a simple “tweet” saying I was off [...]
Share your thoughts with a podcast. Build a global following. Become a best seller. The step by step process
If you have valuable knowledge or information to share with your marketplace, podcasts are an excellent way of reaching large numbers of people and making a positive impression, writes Robert Clay of Marketing Wizdom. Think about it. Every single day, your customers, prospects, and employees are inundated with information from e-mail, voicemails, spam, and memos. So [...]
From temp to business owner … my tribute to an amazing lady
Unusually for me, this post is not about marketing strategies, writes Robert Clay of Marketing Wizdom. Instead I want to tell you about an amazing and inspiring person who has touched my life and left an indelible impression. Her name was Beryl Miller. She was someone we can all learn from. She was my PA [...]
Is Relationship Selling Dead?
This excellent guest post by Jill Konrath, author of SNAP Selling and Selling to Big Companies, hits the nail on the head. She perfectly describes the challenges you face when trying to sell to businesses in today’s pressured world. And she kindly agreed to share the piece with you here. So is relationship selling dead? It sure [...]
Ask one question. Evaluate any business
Today I want to share with you a very simple but potent technique for evaluating the potential of any product, service, company or concept, writes Robert Clay of Marketing Wizdom. Net Promoter Score Frederick F. Reichheld is a global authority on customer loyalty. He is also the father of a simple but powerful theory known [...]
Breakthrough social media planning process
I believe that any business with a decent product or service can build a global social media presence, and monetize it, writes Robert Clay of Marketing Wizdom. But you need to know what to do and how to do it. And most people in business really only have the vaguest notion of what is involved. [...]
What is effective selling?
People sometimes say “There’s a born salesman!” But I’ve never yet read or heard in the news of someone who gave birth to a sales person, writes Robert Clay of Marketing Wizdom. Nor have ever I heard of someone who gave birth to a lawyer, or a doctor, or for that matter a criminal. Birth [...]
How I created 3 stunning websites in 2 days
Late this afternoon I put out the following message on Twitter, writes Robert Clay of Marketing Wizdom: “Have created 3 stunning websites in 2 days. Used to use vastly expensive web design co who took 6 months to achieve fraction of the same result.” The tweet immediately excited massive interest. Several people wanted to know [...]
How to Self Publish Your Book
Writing a book is a fabulous way of establishing your expertise. If all your competitors give out a business card when they visit or communicate with their marketplace, and you give out the book you’ve written, which of the two competitors is your prospect more likely to choose? Are they more likely to choose the [...]
Seth Godin’s Social Media Experiment
Viral growth in social media outpaces large numbers of faux followers said Seth Godin in one of his best ever blog posts today. The following piece was published by Jamie Turner, Editor-in-Chief of 60secondmarketer.com, and is reproduced here with his kind permission: Seth Godin wrote a terrific blog post today. He discussed the propensity for [...]
How to combine personal and professional online without pissing people off
How do you combine personal and professional online without pissing people off? This guest post has been contributed by Monica O’Brien, author of the book Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. Social Pollination provides a strategic blueprint that helps businesses leverage social media for crazy growth! [...]
What’s your definition of marketing?
What’s your definition of marketing? To a lot of people marketing is marketing is about running an ad tomorrow so you can have sales the next day. If only it were that simple! On one level effective marketing is about seeing everything from your customers’ perspective. On a deeper level it impacts every area of your business from identifying and attracting customers to getting and keeping customers, the only sustaining force in any business. In fact every single role in your business falls within the deeper marketing definition. Marketing should therefore be at the epicentre of your business.
How to Deal with Information Overload Brought on by Social Media
Are you trying to figure out how to deal with influx of data arriving at your doorstep via social media tools like Facebook, LinkedIn, Twitter, YouTube and others? So is Christopher Carfi, CEO & Co-Founder of Cerado,who submitted this blog post for members of Jamie Turner’s 60 Second Marketer community. It is now republished here, with Jamie’s kind [...]
Starting a Blog? Here are 10 Things to Keep in Mind.
There are a number of things to keep in mind when you start a blog. This excellent post by Jamie Turner was featured on his excellent blog 60secondmarketer.com and is now republished here, with Jamie’s kind permission … Are you thinking about starting a blog? If so, there are several things you should keep in mind. Here are [...]
9 Ways People Respond to Your Online Content
The combination of blogs and social media have transformed publishing and communication beyond recognition in the past 2-3 years. This excellent post by Rajesh Setty, an entrepreneur, author and speaker based in Silicon Valley, was originally featured by Jamie Turner on his excellent blog 60secondmarketer.com. It was republished there with Mr Setty’s permission. The post is called [...]
The Power of Persuasion
The ability to influence and persuade others is a critical skill if you’re in business. Some people seem to have an inborn ability to influence others. Those lucky few, who appear able to very skilfully and elegantly engage others are often unable to explain how they have come to possess such an important and essential business skill. But if we consider influence as a science, something else happens: something much more empowering and efficient.
The Influencing Skills of Barack Obama
The seven critical skills that make the US president so influential. Barack Obama is undoubtedly one of the greatest influencers of modern times. His accomplishment in going from a relative unknown to the most talked about person on the planet in less than 18 months provides a lot of valuable lessons to anyone marketing a product, service or person
The Perplexing Nature of Generation Y
If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximately 20 per cent of the workforce and are vital to our economic future. This fascinating article on Generation Y was written by Dr Charles Woodruffe of business psychology consultancy Human Assets Ltd
What the Pecha Kucha?
Pecha Kucha is a presentation method, developed in Japan, that is reputed to improve audience attention. It is a method of presenting that ensures both content and length are kept short and to the point, hence the claim of ending the nightmare we’ve all experienced – death by PowerPoint.
Patience & Persistence: Two Drivers of Sales Success
Skip Weisman of Weisman Success Resources Inc., recently paid me the great compliment of writing the following post in his Champion Organizations blog, writes Robert Clay of Marketing Wizdom. It was inspired, he says, by a post I had previously written: Why 8% of sales people get 80% of the sales. I read it, liked it [...]
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How I created 3 stunning websites in 2 days -
Why 8% of sales people get 80% of the sales -
LinkedIn: 60 Million can’t be wrong! -
Million dollar copywriting tips -
What’s your definition of marketing?
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How to make your e-mails deliver ‘the click’ -
Do not use Twitter for business -
Share your thoughts with a podcast. Build a global following. Become a best seller. The step by step process -
From temp to business owner … my tribute to an amazing lady -
Is Relationship Selling Dead?
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Robert Clay: Thank you for that vote of confidence, Ben. I agre...
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Ben Hodgkinson: Great article, really sound advice. We don't tend ...
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Paul Mackenzie Ross: You don't have to be Seth Godin or to even read hi...
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Clare Evans @clareevans: Great article Robert - it's a good reminder to me ...
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Lloyd Pennington: Great article, thanks.I've been pondering a si...
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