Comments on: The ingredients of a great story

By: Robert Clay

Robert Clay — Tue, 18 Oct 2011 22:48:53 +0000

Hi Maranda, thanks for taking the time to comment. Building and telling your story has been at the core of what I have always done with my own businesses. It has also been central to building the marketing foundations of every client we have worked with. Once done, it literally changes everything.

By: Maranda

Maranda — Thu, 13 Oct 2011 19:10:15 +0000

Hi Robert – I found your blog through Twitter and having written similar topics I love to see that more companies are embracing the idea of writing their brand story. For a long time, we ( as consumers ) moved away from wanting to know about the lives of brands and those at the companies. I think that we have suffered because of it with phone trees, hold times, and bad PR, but it seems there is a solid shift to take things “back in time”. I hope more brands will do this.

By: Chris Fowler

Chris Fowler — Fri, 24 Sep 2010 10:31:39 +0000

I totally agree that a well constructed story can be the key for an effective personal impact in the business world, the most essential thing is to engage with the target audience

By: Robert Clay

Robert Clay — Wed, 18 Aug 2010 11:23:28 +0000

Thank you Carina. I have found that writing your story is an essential foundation in building a world-class and market leading business. I have seen businesses catapulted from start-up to market leadership when they used it the right way.

By: Carina

Carina — Wed, 18 Aug 2010 10:38:33 +0000

Thank you very much. Excellent advice on how to write a brand’s story, as well as one’s own story for cover letters/ job applications.

By: Robert Clay

Robert Clay — Tue, 23 Feb 2010 23:13:13 +0000

Jez, thank you so much for your comments. They are a very useful third party validation. Much appreciated.

By: Jez Hunt

Jez Hunt — Tue, 23 Feb 2010 22:56:48 +0000

Robert,

An excellent article again.

It still amazes me how powerful a well constructed story can be for a business, yet how few actually work out what theirs is.

I’m just in the middle of a series of 10 minute talks on using stories to grow your business, and you’d be surprised how many ‘lightbulbs’ you can see going off in the audience when they realise the impact a well constructed story could have on their business.

You only have to look at Apple and the way they have used stories, and more recently Microsoft’s stories about Windows 7 to see the potential…

One of my clients once told me that he didn’t have a story, because he wasn’t like the ‘big companies’, but when we developed his story and then used it in an advert, his response increased tenfold on the first placement…

If you have just read this article, but haven’t yet developed your story, I suggest you go back and read it again, then start drafting out your story.

You’ll be glad you did.

Thanks for the reminder and great article.

Jez
.-= Jez Hunt´s last blog ..How Do YOU Communicate With Your Customers? =-.