Comments on: Million dollar copywriting tips

By: Robert Clay

Robert Clay — Wed, 08 Jun 2011 19:04:44 +0000

Hi Shelley, thanks so much for your comment and feedback. I am truly glad this piece confirmed your thinking and reinforced the need to write in a “point of you” style. I appreciate your recommendation.

By: Shelley

Shelley — Wed, 08 Jun 2011 16:45:56 +0000

Wow, your article just reaffirmed what I learned at college, but you put it in better words and practical use. This article just brought everything together for me. I’ve always tried to write things from the “you” point of view, but the importance and magnitude never struck me. I will be more strict and diligent about writing from the “you” point of view from now on. I will recommend this article to any business and copywriter!

By: Robert Clay

Robert Clay — Thu, 19 May 2011 19:52:34 +0000

From what you say, Dean, your way of writing is the one that people are many times lore likely to respond to. Still, if it makes her happy, and she doesn’t have to sell anything to anyone, then why not. But if she wants to sell a product, service or idea to the world at large, then it won’t work ver well. That’s all

By: Copywriting Dean

Copywriting Dean — Thu, 19 May 2011 19:48:21 +0000

Whenever my girlfriend and I partner to write something – like recently, a letter to a landlord, hilarity ensues. She’s a smart girl and I’m not a dummy, but as a copywriter I write to be easily understood.

She writes everything as if 5 letter words or less don’t exist – and uses the fanciest word choice available. Just say “monkey,” not “platyrrhine!”

We edit back and forth without mercy. Funny.
Copywriting Dean´s last [type] ..Great Copywriting And The 3 B’s

By: Robert Clay

Robert Clay — Tue, 26 Apr 2011 20:59:50 +0000

Hi Sarah, thanks for taking the time to point out the dangling modifier. I do know how jarring it can be to see something expressed in an incorrect fashion, even if the writer (in this case me) is blind to the error.

By: Sarah Taylor

Sarah Taylor — Sun, 24 Apr 2011 08:25:07 +0000

Good post. Very clear. Thank you.

Just one small minus mark from me.

This: “By discussing with you your individual requirements, you’ll experience a hassle free process on which you can depend” is what’s called a dangling modifier.

You could either say ‘by discussing with us your individual requirements, you’ll experience a hassle-free process …’ or ‘by discussing with you your individual requirements, we’ll give you a hassle-free process …’

I accept it’s a small thing, but I find grammar mistakes distracting, which means I’m not paying attention to your message. The solution? Read your piece aloud, preferably to someone else.

By: copywriting tips

copywriting tips — Fri, 10 Dec 2010 20:19:30 +0000

Grab attention. Your headline must get the attention of the visitor from the first moment or else they won’t read your sales page. Particularly, you need to make them curious about what you have to say, and not just the product. If your page is about a losing weight product, then use the headline to tell of the exact details of when you or someone lost a certain amount of weight and its effect on your or their life.
copywriting tips´s last [type] ..Outsourcing With A Skilled Search Engine Optimization Firm

By: Devesh Matharia

Devesh Matharia — Fri, 03 Dec 2010 11:02:03 +0000

Hi There Robert,
First of all, accept my heartiest thanks for posting such a noteworthy piece. I follow you on Twitter as well and always find your occasional (I would love them to be more frequent) Emails, the new concept of mini-posts and articles on your site very informative, entertaining and oh-so-engaging.
Being a professional writer myself, I have honestly never given a thought to the ‘We’ Vs ‘You’ factor in whatever I write. And trust me, when I chose to apply the principle in certain of my earlier works, it was like a magic wand.
Thank you so much for all the knowledge sharing you do, Its a pleasure following and associating with you.

Thanks
Devesh
India

By: Robert Clay

Robert Clay — Tue, 30 Nov 2010 15:57:39 +0000

Thank you for your excellent contribution Peter. Interestingly, “speaking your writing” is something I often do. And I nearly always improve the piece as a result, so I agree with you. Great suggestion. You certainly have a background that piques my interest. And I have a client who also refers to himself as a “Resultant.” That made me smile. Once again, many thanks

By: Peter T. Britton

Peter T. Britton — Mon, 29 Nov 2010 15:54:09 +0000

Dear Mr. Clay,

Try this one: instead of “write as you speak” how about “speak your writing.”

After I complete any bit of work, I read my copy out loud. If it does not “land softly on the ear” then I know I must fix the darn thing.

Imagine Mrs. Smith reading your copy — out loud — to Mr. Smith as he walks into the room. Can he understand what the good wife says… on just one reading? If your message is clear and concise, and well written, you will win this one every time! (I call that the “hey Fred” factor.)

(I have a real advantage over most copywriters: before my 25 years as a direct mail copywriter, I worked for 10 years as a radio news reporter. So everything I write is intended for “volume up” rwading…

Regards,

Peter T. Britton
Resultant
http://www.TheWriteAnswers.com