Comments on: The Power of Persuasion

By: Robert Clay

Robert Clay — Sun, 03 Jul 2011 19:39:35 +0000

Hi Todd, thanks for taking the time to comment. It is much appreciated. Yes Robert Cialdini’s book has held almost mythical status for years and the rules it sets out can indeed be applied with great effect to almost any marketing situation. I agree that everyone should read it; take note; and apply that knowledge in all you do.

By: Road Trip Millionaire

Road Trip Millionaire — Sun, 03 Jul 2011 19:06:45 +0000

Hi Robert,

Great overview of Robert Cialdini’s most famous book “Influence: Science and Practice”. In fact it was this book, essentially the principles outlined above, that was the “ah ha” moment for me when I first began to understand the principles behind nearly all of the marketing we see today.

Not only did it have a profound impact on my understanding of marketing, but propelled my success online and change my life forever. This is simply must read material for everyone.

Cheers,
Todd Ariss

By: links for 2011-02-15 « General Musing

links for 2011-02-15 « General Musing — Wed, 16 Feb 2011 01:04:41 +0000

[...] The Power of Persuasion | Marketing Wizdom An interesting and relevant article, from the archives. (tags: specialbrands persuade nlp influence mindhack) [...]

By: raybeam

raybeam — Fri, 28 Jan 2011 05:43:43 +0000

Thanks for a set of useful tips! I´m very interested in this topic and I´m learning as I go. I just set up my own website with articles about persuasion techniques, be sure to check it out!

By: Shrikant

Shrikant — Sun, 02 Jan 2011 20:26:54 +0000

Great article. I could actually relate my experiences with what was written.thanks Robert for sharing.

By: Robert Clay

Robert Clay — Fri, 24 Sep 2010 11:28:20 +0000

You’re absolutely right Will. I think the difference between whether “scarcity” is effectiveness or not is that when it is genuine and sincere it works. When it’s fake it really won’t work, or not for much longer. I believe that’s due to more and more people developing a nose for all the fake ploys out there. And a good thing too!

By: Will

Will — Fri, 24 Sep 2010 11:10:23 +0000

Now that we know these rules for years now, some are much less effective at least to me. Act now while supplies last, etc especially online with fake scarcity ploys (limited seats, we’re closing the doors, etc) with digital goods or access online. But reciprocity still works even if you’re away of the principle.
Will´s last [type] ..Sackville Website Design

By: Dennis

Dennis — Sat, 15 Aug 2009 23:24:48 +0000

We built a retail selling program based on these principles and it is slowly getting traction. Still some sceptics but working at it. Thanks for the heads up – RT for you too
.-= Dennis´s last blog ..Selling with Words =-.

By: Robert Clay

Robert Clay — Tue, 11 Aug 2009 23:05:36 +0000

Glad you appreciate it Debbe. I can’t claim any credit for it. It was written by Dr Robert Cialdini, probably the world’s leading authority on persuasion.

By: Debbe Kennedy

Debbe Kennedy — Tue, 11 Aug 2009 16:28:43 +0000

Excellent article! Beautiful presentation. Glad I came to visit. Thank you for this important work.

Debbe Kennedy