Comments on: The Power of Persuasion

By: More Things to Read: April 12, 2012 | Zondervan: Things to Read

More Things to Read: April 12, 2012 | Zondervan: Things to Read — Fri, 13 Apr 2012 02:45:30 +0000

[...] The 6 pillars of social commerce: Understanding the psychology of engagement « One of the greatest myths in new media is that social networks facilitate conversations about you that would not otherwise take place if your organization weren’t present. As such, some business leaders believe that creating a presence in social networks eventually erodes the control of the brand, risking the governance they’ve theoretically held onto so triumphantly over the years. So, if that logic holds, by not engaging in social networks or by sharing only one dimension of your business online, you can control what people think and say. Well, this always seems to come as a surprise to those who think otherwise, but the truth is that new media did not “invent” conversations, experiences, or opinions. It seems imprudent and perhaps commonsensical to say, but, the truth is actually the contrary to popular belief.… » Via Brian Solis See Also:• The Power of Persuasion [...]

By: Things to Read: April 12, 2012 | Zondervan: Things to Read

Things to Read: April 12, 2012 | Zondervan: Things to Read — Thu, 12 Apr 2012 21:53:36 +0000

[...] commonsensical to say, but, the truth is actually the contrary to popular belief.See also: • The Power of Persuasion Brian [...]

By: Top 50 Blogs on Persuasion | The Power of Persuasive Communication

Top 50 Blogs on Persuasion | The Power of Persuasive Communication — Sat, 04 Feb 2012 18:05:03 +0000

[...] Marketing wisdom. This blog has articles on world leading marketers and how did they persuade their [...]

By: Robert Clay

Robert Clay — Sun, 03 Jul 2011 19:39:35 +0000

Hi Todd, thanks for taking the time to comment. It is much appreciated. Yes Robert Cialdini’s book has held almost mythical status for years and the rules it sets out can indeed be applied with great effect to almost any marketing situation. I agree that everyone should read it; take note; and apply that knowledge in all you do.

By: Road Trip Millionaire

Road Trip Millionaire — Sun, 03 Jul 2011 19:06:45 +0000

Hi Robert,

Great overview of Robert Cialdini’s most famous book “Influence: Science and Practice”. In fact it was this book, essentially the principles outlined above, that was the “ah ha” moment for me when I first began to understand the principles behind nearly all of the marketing we see today.

Not only did it have a profound impact on my understanding of marketing, but propelled my success online and change my life forever. This is simply must read material for everyone.

Cheers,
Todd Ariss

By: links for 2011-02-15 « General Musing

links for 2011-02-15 « General Musing — Wed, 16 Feb 2011 01:04:41 +0000

[...] The Power of Persuasion | Marketing Wizdom An interesting and relevant article, from the archives. (tags: specialbrands persuade nlp influence mindhack) [...]

By: raybeam

raybeam — Fri, 28 Jan 2011 05:43:43 +0000

Thanks for a set of useful tips! I´m very interested in this topic and I´m learning as I go. I just set up my own website with articles about persuasion techniques, be sure to check it out!

By: Shrikant

Shrikant — Sun, 02 Jan 2011 20:26:54 +0000

Great article. I could actually relate my experiences with what was written.thanks Robert for sharing.

By: Robert Clay

Robert Clay — Fri, 24 Sep 2010 11:28:20 +0000

You’re absolutely right Will. I think the difference between whether “scarcity” is effectiveness or not is that when it is genuine and sincere it works. When it’s fake it really won’t work, or not for much longer. I believe that’s due to more and more people developing a nose for all the fake ploys out there. And a good thing too!

By: Will

Will — Fri, 24 Sep 2010 11:10:23 +0000

Now that we know these rules for years now, some are much less effective at least to me. Act now while supplies last, etc especially online with fake scarcity ploys (limited seats, we’re closing the doors, etc) with digital goods or access online. But reciprocity still works even if you’re away of the principle.
Will´s last [type] ..Sackville Website Design