Comments on: 9 Ways People Respond to Your Online Content

By: Robert Clay

Robert Clay — Wed, 13 Apr 2011 14:23:31 +0000

Hi Mel, I agree that subscribing isn’t the ultimate form of engagement. But is is significant when someone specifically elects to hear from you. You can then (in an ideal world) lavish your care and attention on those who have made that commitment rather than employ a scattergun approach on the entire marketplace, 98% of whom have no interest in what you’re offering.

From personal experience I can tell you that people who subscribe are at least ten times more likely to read your emails than those who haven’t. That’s not a 10% or 20% increase, but at least 1,000%. And that is truly significant. Albeit only a step on the way to someone becoming a client.

By: Mel DePaoli

Mel DePaoli — Fri, 08 Apr 2011 20:37:50 +0000

Great breakdown Robert. The only thing that I see you missed is in Subscribe. I disagree that this is the ‘ultimate’ form of engagement. Them subscribing simply means they are interested in reading your stuff later which could be a result from them not having the time to fully read your stuff currently, or they may be interested but haven’t formed an opinion, or any other number of reasons. Subscribing does not mean engagement.

Once a user subscribes, then you start all over because there is no guarantee that they will read your stuff. But that said, a user subscribing is the ‘ultimate’ goal for the company who is trying to grow their list, so from that perspective, yes subscribing is the ‘ultimate’ result!

By: Robert Clay

Robert Clay — Mon, 14 Feb 2011 16:12:29 +0000

Thank you for your comment Yinka. Appreciated. Had a look at your blog. Interesting. Well done!

By: yinkaolaito

yinkaolaito — Mon, 14 Feb 2011 09:55:46 +0000

Robert, you nail it. if the content is good people help spread. keep it up

By: Robert Clay

Robert Clay — Wed, 18 Aug 2010 11:26:06 +0000

Thank YOU Jamie. There are many more of your posts I’d like to add. But I’ve got to finish writing my current three books before I do anything else. I may have to contribute to the next Round Table as part of a live group … I will just be ending a 2-day workshop for some of my Eureka participants that day, and it might be an interesting way to end the day.

By: Jamie Turner

Jamie Turner — Wed, 18 Aug 2010 11:00:18 +0000

As always, thanks for sharing this post with your avid readers. I’m looking forward to hearing what you have to say at the next Social Media Roundtable webinar in early September!

Best,
Jamie

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