This post is about charging what you’re worth, with a great lesson on pricing from the Late Pablo Picasso. Too many products or services are seen as being very similar to others and as a consequience are treated as commodities. When that happens your prospects and customers will shop around and whoever charges the best price for that product or service tends to win the business. But if you can set your product or service apart from all the others out there, you can charge what your product or service is really worth […]
About Robert Clay
Robert Clay has been growing businesses since age 19. His first two businesses went global. He eventually sold them to one of the largest companies in Europe, and played a major part in taking one of their business units to No.1 in the world in their field. Since then he has studied and mastered more than 200 of the world’s most successful marketing strategies, building-up an unprecedented 3.5 million page knowledgebase. For a decade he also conducted an experiment which transformed the thinking of hundreds of entrepreneurs, and through his famous 3-day Quantum Leap workshop he teaches business founders how to create breakthrough marketing results. In recent times he has written eight in-depth books based on his research and real life experience, with twenty eight more to come. These form the basis for his invitation-only Eureka program where he mentors groups of business founders among the top 1% of entrepreneurs into market leadership in their fields.
35 Great Articles, Nov 12-19
Here is this week’s Linkfest, a quick burst of 35 hand-picked articles from 12-19 November 2011 for you to digest over the next few days. They’re all articles and stories I’ve particularly enjoyed or from which I’ve gained useful insights as part of my daily routine of keeping abreast of the latest thinking and developments from multiple sources. Topics include marketing, social media, entrepreneurship, technology, innovation, mobile and more. I hope you enjoy these articles and find them useful and interesting. Click on the headings in the main article to go to each story.
32 Great Articles From The Past Week
Here are some links to some of the great articles I’ve enjoyed over the past week. As an avid reader and someone who keeps abreast of the latest thinking, I consume vast quantities of information each week from a wide range of carefully curated sources. Now, time permitting, I hope to share some of my personal picks each week via this “Linkfest”. I do hope you enjoy these articles and find some of them useful and interesting.
A Sister’s Moving Eulogy for Steve Jobs
In this post I want to share with you the most touching of the many tributes I’ve read following Steve Jobs’ sad passing. It was a eulogy written and delivered by his biological sister, Mona Simpson, during his memorial service on October 16, 2011 at the Memorial Church of Stanford University. What can I say about this amazing eulogy? It was one of the most powerful, touching, intimate and heartbreaking pieces I’ve ever read. It is a must-read piece that almost ranks right up there with Steve’s own famous Stanford address […]
5 Hidden Habits of ineffective people
Do you ever allow yourself to get distracted? Do you ever allow others to set your agenda for the day? Do you ever find your day being consumed by tasks that take you no closer to your end goal or objective? Do you know which tasks are important for reaching your goal? For that matter, can you even state your goal? I ask because I read a superb post today on Quora by Chris Wake the founder of Spotwag a new startup in the San Francisco Bay Area. His piece is titled “Hidden Habits of ineffective people” and I couldn’t resist sharing it with you […]
How I use Twitter
After many requests I’ve finally written this article on how I use Twitter. It covers such things using Twitter to add to my knowledge and learn from people; the tools I use constantly; the topics I tweet about; how I plan my content sharing; who I follow and why; how I follow; and how I deal with spammers. So here goes … I use Twitter as a news source, to add to my knowledge, to maintain cutting edge awareness in my areas of expertise and to discover, learn from and engage with people globally who share similar interests. I also use Twitter as a publishing tool to share knowledge and information I come across which I believe will be useful to any aspiring market leader, entrepreneur, or anyone involved in […]
5 Ways to Get Results on LinkedIn
This is the third in a series of well received posts on how to grow your business using LinkedIn. It focuses on: setting up your personal profile; connecting with people you know; giving and getting recommendations; setting up your LikedIn company page; and joining selected LinkedIn groups. LinkedIn, just in case you’ve been hiding under a rock for the last few years, is now by far the world’s largest professional network. It has rightly been said that if you’re in business and not on LinkedIn you may as well not exist. The fact that 499 of the Fortune 500 companies are represented by director-level employees and above just reinforces that point.
How to be credible when you connect on LinkedIn
Do you automatically accept every connection request you receive on LinkedIn? I hope not because the value of LinkedIn comes from the quality of the connections you establish, NOT from accepting every connection request that comes your way. In a world full of potential spammers, there are several things you should look for whenever someone tries to connect with you. It should start with a personalised connection request that gives a good reason for connecting [...]
Apple’s Final Humiliation Of Microsoft
Just 13 years ago when Steve Jobs rejoined the company Apple was only 90 days from bankruptcy. Hardly anyone believed the company could even survive. But just look at it now. Last year it became the most valuable technology company in the world. Then it overtook Microsoft in revenues. And now it looks set to [...]
How to Increase Online Sales by Increasing Website Conversion Rates
Your website is one of the most important components in your business these days. But to be effective it needs to meet the needs and provide the information needed by any of your prospective clients when they’re researching the alternatives. A lot of websites, unfortunately, fall well short of this in ways that include: failure [...]
Understanding How and Why Facebook Users Interact with Brands
Facebook is a global phenomenon. It now has 600 million users, and half of them log on every single day. It is now the biggest destination on the web; some people spend hours every day there, and it’s not just the teens either. All that and whole organisation is still only 5 years old. A [...]
A Silicon Bubble Shows Signs Of Reinflating
4 December 2010: There’s an interesting article in the New York Times on a possible bubble building up around high tech start-ups. Less than a decade after the dot-com bust taught Wall Street and Silicon Valley investors that what goes up does not keep going up forever, a growing number of entrepreneurs and a few [...]
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How I created 3 great websites in 2 days -
Why 8% of sales people get 80% of the sales -
Marketing your business in our age of mass empowerment -
Do not use Twitter for business -
The forgotten cost of discounting -
Million dollar copywriting tips -
From temp to business owner … my tribute to an amazing lady -
LinkedIn: 100 Million can’t be wrong! -
7 steps to a killer social media plan -
What’s your definition of marketing?
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What Picasso can teach you about pricing -
35 Great Articles, Nov 12-19 - 32 Great Articles From The Past Week
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A Sister’s Moving Eulogy for Steve Jobs -
5 Hidden Habits of ineffective people -
How I use Twitter -
5 Ways to Get Results on LinkedIn -
How to be credible when you connect on LinkedIn -
Is your brain damaging your business? - Apple’s Final Humiliation Of Microsoft
- Don’t Dismiss Networking – Instead, Do It Properly « Clintelica – Network CRM: [...] throw away a bad apple from a basket full of...
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Robert Clay: Hi Shayna, Seems like you're very organised, and ...
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Shayna: Granted, my business isn't exactly huge yet, but ...
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Andrew Sillis: This might be useful in some contexts but I wonder...
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