Writing a book is a fabulous way of establishing your expertise. If all your competitors give out a business card when they visit...
If you think that marketing is just about spreading your message, you need to think again, writes Robert Clay of Marketing Wizdom. ...
The ability to influence and persuade others is a critical skill if you’re in business. Dr Robert Cialdini, who wrote this article...
Barack Obama is undoubtedly one of the greatest influencers of modern times. His accomplishment in going from a relative unknown...
Skip Weisman of Weisman Success Resources Inc., recently paid me the great compliment of writing the following post in his Champion...
Identifying prime prospects for your product, service or expertise can be like searching for a needle in a haystack. But that’s...
The concept of acquiring new customers at a breakeven or slight loss sounds crazy to some people, writes Robert Clay of Marketing...
Successful marketers tell a compelling story, and that story creates word-of-mouth. They don’t talk about features or even benefits....
The ingredients of a good story
Developing your “behind-the-scenes” story is one of the most powerful and valuable things you...
If you really want people to buy into your product, service or expertise, it is incredibly important to fully and deeply educate...
You can sometimes be so close to your business that you can miss the simple solutions for growing it, where the greatest opportunities...
Here’s a fabulous story which illustrates the point that you can’t please everyone. It is adapted from Aesops’ fable “The...
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