Having listened to your presentations over the months I totally changed my Yellow Pages ad this year to “sell the benefits”. New book arrived, I took one look at it and thought “what have I done”. The ad was so different from everyone elses, I was worried. No need. Even with my amateur effort, the number of enquiries has gone up dramatically. More enquiries this last month than we had in total over the last couple of years. It obviously does work – Many thanks— Ethel Morris, Kendlebell,