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><channel><title>Marketing Wizdom &#187; Lead Generation</title> <atom:link href="http://marketingwizdom.com/archives/category/leads/feed" rel="self" type="application/rss+xml" /><link>http://marketingwizdom.com</link> <description>Mentoring aspiring market leaders in world-class low-risk/high-return marketing strategies</description> <lastBuildDate>Wed, 02 May 2012 20:26:50 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <item><title>Marketing your business in our age of mass empowerment</title><link>http://marketingwizdom.com/archives/3510</link> <comments>http://marketingwizdom.com/archives/3510#comments</comments> <pubDate>Thu, 18 Nov 2010 16:32:56 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Marketing Foundations]]></category> <category><![CDATA[Mobile marketing]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[Change]]></category> <category><![CDATA[clutter]]></category> <category><![CDATA[engagement]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[influence]]></category> <category><![CDATA[Internet]]></category> <category><![CDATA[LinkedIn]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[mass marketing]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[Smartphones]]></category> <category><![CDATA[social buyer]]></category> <category><![CDATA[Story]]></category> <category><![CDATA[Trust]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[Word of Mouth]]></category> <category><![CDATA[youtube]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=3510</guid> <description><![CDATA[This is a large post, but also an important one if you haven't fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we're living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we've known it for most businesses [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/3510/feed</wfw:commentRss> <slash:comments>31</slash:comments> </item> <item><title>How to write emails that give you no choice but to read on</title><link>http://marketingwizdom.com/archives/2882</link> <comments>http://marketingwizdom.com/archives/2882#comments</comments> <pubDate>Sat, 10 Jul 2010 00:18:42 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[adding value]]></category> <category><![CDATA[clicks]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[compelling offer]]></category> <category><![CDATA[Connecting]]></category> <category><![CDATA[email]]></category> <category><![CDATA[engagement]]></category> <category><![CDATA[hot buttons]]></category> <category><![CDATA[Jeffrey Gitomer]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[response]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[value]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=2882</guid> <description><![CDATA[America’s No.1 sales authority Jeffrey Gitomer recently received an email from me. He says the email gave him no choice but to read on. His interest had to do with the subject line, the headline, the design of the content, and the copy. He liked the email so much that he wrote a widely syndicated article spelling out the 11 factors that compelled him to respond. He kindly allowed me to reproduce the article here, and he makes some great points as he analyses what made the email work [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/2882/feed</wfw:commentRss> <slash:comments>17</slash:comments> </item> <item><title>How to Self Publish Your Book</title><link>http://marketingwizdom.com/archives/2320</link> <comments>http://marketingwizdom.com/archives/2320#comments</comments> <pubDate>Mon, 01 Mar 2010 11:46:27 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Amazon]]></category> <category><![CDATA[book promotion]]></category> <category><![CDATA[Dee Blick]]></category> <category><![CDATA[editor]]></category> <category><![CDATA[great feeling]]></category> <category><![CDATA[marketing on a shoestring]]></category> <category><![CDATA[opportunity]]></category> <category><![CDATA[print on demand]]></category> <category><![CDATA[self publishing]]></category> <category><![CDATA[Writing a book]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=2320</guid> <description><![CDATA[Writing a book is a fabulous way of establishing your expertise. If all your competitors give out a business card when they visit or communicate with their marketplace, and you give out the book you’ve written, which of the two competitors is your prospect more likely to choose? Are they more likely to choose the [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/2320/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>What the Pecha Kucha?</title><link>http://marketingwizdom.com/archives/1914</link> <comments>http://marketingwizdom.com/archives/1914#comments</comments> <pubDate>Mon, 20 Jul 2009 07:21:34 +0000</pubDate> <dc:creator>Andrea Pickerin</dc:creator> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Other Topics]]></category> <category><![CDATA[audience attention]]></category> <category><![CDATA[conferences]]></category> <category><![CDATA[creativity]]></category> <category><![CDATA[pecha kucha]]></category> <category><![CDATA[presentation method]]></category> <category><![CDATA[Presentations]]></category> <category><![CDATA[slide show]]></category> <category><![CDATA[slides]]></category> <category><![CDATA[training]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1914</guid> <description><![CDATA[Pecha Kucha is a presentation method, developed in Japan, that is reputed to improve audience attention. It is a method of presenting that ensures both content and length are kept short and to the point, hence the claim of ending the nightmare we’ve all experienced - death by PowerPoint.]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1914/feed</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Create an avalanche of qualified leads</title><link>http://marketingwizdom.com/archives/1476</link> <comments>http://marketingwizdom.com/archives/1476#comments</comments> <pubDate>Thu, 25 Jun 2009 12:45:26 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Lead Conversion]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[booklets]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[Identifying prime prospects]]></category> <category><![CDATA[Lead generation]]></category> <category><![CDATA[offers]]></category> <category><![CDATA[Packaged Information]]></category> <category><![CDATA[Qualifying prospects]]></category> <category><![CDATA[recipricity]]></category> <category><![CDATA[response booster]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[special reports]]></category> <category><![CDATA[Targeting]]></category> <category><![CDATA[white papers]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1476</guid> <description><![CDATA[Identifying prime prospects for your product, service or expertise can be like searching for a needle in a haystack. But that’s an easy challenge to overcome when you employ “Packaged information offers” in an effective manner, writes Robert Clay of Marketing Wizdom. Packaged information offers are one of my all-time favourite low-risk/high-return strategies for generating [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1476/feed</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>The key to profitable long-term business right now</title><link>http://marketingwizdom.com/archives/1359</link> <comments>http://marketingwizdom.com/archives/1359#comments</comments> <pubDate>Sun, 21 Jun 2009 12:22:24 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Lead Conversion]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[AOL]]></category> <category><![CDATA[Back end profits]]></category> <category><![CDATA[Book clubs]]></category> <category><![CDATA[Credit cards]]></category> <category><![CDATA[Irresistible offers]]></category> <category><![CDATA[Market domination]]></category> <category><![CDATA[repeat business]]></category> <category><![CDATA[Steve Case]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1359</guid> <description><![CDATA[The concept of acquiring new customers at a breakeven or slight loss sounds crazy to some people, writes Robert Clay of Marketing Wizdom. Why would you even want to do it? After all, staying in business requires you to make a profit on every sale &#8230; or does it? Acquiring new customers at a breakeven [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1359/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Build a superior lead- or sales-generation machine</title><link>http://marketingwizdom.com/archives/1352</link> <comments>http://marketingwizdom.com/archives/1352#comments</comments> <pubDate>Fri, 19 Jun 2009 12:26:35 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[advertising medium]]></category> <category><![CDATA[AdWords]]></category> <category><![CDATA[campaigns]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[google search]]></category> <category><![CDATA[logical groups]]></category> <category><![CDATA[Paid Search]]></category> <category><![CDATA[Pay per click]]></category> <category><![CDATA[search users]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1352</guid> <description><![CDATA[Nearly one billion people use Google to search for an untold range of topics. No other advertising medium draws such a vast crowd. This article explains the benefits of sing paid search, and the basics of setting up Google AdWords campaigns.]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1352/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Get your share of 61 billion online searches a month</title><link>http://marketingwizdom.com/archives/1339</link> <comments>http://marketingwizdom.com/archives/1339#comments</comments> <pubDate>Thu, 18 Jun 2009 09:54:34 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[AdWords]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Internet]]></category> <category><![CDATA[Paid Search]]></category> <category><![CDATA[Pay per click]]></category> <category><![CDATA[Testing]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1339</guid> <description><![CDATA[Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay of Marketing Wizdom. Using AdWords it’s possible to achieve things today that could hardly be imagined just ten years ago. When Google was founded in 1997, the “big boys” in internet search like Yahoo, AltaVista [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1339/feed</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Taking the mystery out of list buying</title><link>http://marketingwizdom.com/archives/1017</link> <comments>http://marketingwizdom.com/archives/1017#comments</comments> <pubDate>Fri, 12 Jun 2009 21:58:51 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Direct Mail]]></category> <category><![CDATA[list brokers]]></category> <category><![CDATA[Lists]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1017</guid> <description><![CDATA[The right mailing list can be worth a small fortune to you. The wrong list can cost you a fortune in the blink of an eye. Most people just pick up the phone and order a list. That's a recipe for disaster. There is more to buying lists than most people realise. This article tells you how.]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1017/feed</wfw:commentRss> <slash:comments>6</slash:comments> </item> </channel> </rss>
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