Here is this week’s Linkfest, a quick burst of 35 hand-picked articles from 12-19 November 2011 for you to digest over the next few days. They’re all articles and stories I’ve particularly enjoyed or from which I’ve gained useful insights as part of my daily routine of keeping abreast of the latest thinking and developments from multiple sources. Topics include marketing, social media, entrepreneurship, technology, innovation, mobile and more. I hope you enjoy these articles and find them useful and interesting. Click on the headings in the main article to go to each story.
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32 Great Articles From The Past Week
Here are some links to some of the great articles I’ve enjoyed over the past week. As an avid reader and someone who keeps abreast of the latest thinking, I consume vast quantities of information each week from a wide range of carefully curated sources. Now, time permitting, I hope to share some of my personal picks each week via this “Linkfest”. I do hope you enjoy these articles and find some of them useful and interesting.
How I use Twitter
After many requests I’ve finally written this article on how I use Twitter. It covers such things using Twitter to add to my knowledge and learn from people; the tools I use constantly; the topics I tweet about; how I plan my content sharing; who I follow and why; how I follow; and how I deal with spammers. So here goes … I use Twitter as a news source, to add to my knowledge, to maintain cutting edge awareness in my areas of expertise and to discover, learn from and engage with people globally who share similar interests. I also use Twitter as a publishing tool to share knowledge and information I come across which I believe will be useful to any aspiring market leader, entrepreneur, or anyone involved in […]
5 Ways to Get Results on LinkedIn
This is the third in a series of well received posts on how to grow your business using LinkedIn. It focuses on: setting up your personal profile; connecting with people you know; giving and getting recommendations; setting up your LikedIn company page; and joining selected LinkedIn groups. LinkedIn, just in case you’ve been hiding under a rock for the last few years, is now by far the world’s largest professional network. It has rightly been said that if you’re in business and not on LinkedIn you may as well not exist. The fact that 499 of the Fortune 500 companies are represented by director-level employees and above just reinforces that point.
How to be credible when you connect on LinkedIn
Do you automatically accept every connection request you receive on LinkedIn? I hope not because the value of LinkedIn comes from the quality of the connections you establish, NOT from accepting every connection request that comes your way. In a world full of potential spammers, there are several things you should look for whenever someone tries to connect with you. It should start with a personalised connection request that gives a good reason for connecting [...]
Marketing your business in our age of mass empowerment
This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses [...]
Do not use Twitter for business
Internet psychologist Graham Jones recently sent out a simple “tweet” saying he was off to give a presentation that would warn people not to use Twitter for business. Within moments the broadcaster and communications consultant James Lush had replied saying he’d be fascinated to know why on earth Graham would say such a thing. Later that day Graham rose to his feet and suggested the un-suggestible. People in the audience were perplexed because plenty of companies make money using Twitter. But therein lies the twist in this tale [...]
11 easy steps to a best-selling podcast on iTunes
Every day, your customers, prospects, and employees are inundated with information from e-mail, voicemails, spam and memos. So how do you get your important messages across to them in a way that doesn’t get lost in all of that noise? The answer is podcasts. Podcasts are the new way of distributing audio content. They are audio or video recordings that your prospects and customers can subscribe to, receive, download, listen to, or watch using a computer, iPod, M3 player, iPhone, iPad or smartphone [...]
7 steps to a killer social media plan
I believe that any business with a decent product or service can build a global social media presence, and monetize it, writes Robert Clay of Marketing Wizdom. But you need to know what to do and how to do it. And most people in business really only have the vaguest notion of what is involved. [...]
How I created 3 great websites in 2 days
We put out the following message on Twitter one afternoon: “Have created 3 stunning websites in 2 days. Used to use vastly expensive web design co who took 6 months to achieve fraction of the same result.” That immediately excited massive interest. People clamoured to know how we did it. A professional web designer responded “Impossible … send URL’s please,” so we did. This popular post explains how it came about, what we did, and how you could do something similar yourself […]
Starting a Blog? Here are 10 Things to Keep in Mind.
There are a number of things to keep in mind when you start a blog. This excellent post by Jamie Turner was featured on his excellent blog 60secondmarketer.com and is now republished here, with Jamie’s kind permission … Are you thinking about starting a blog? If so, there are several things you should keep in mind. Here are [...]
9 Ways People Respond to Your Online Content
The combination of blogs and social media have transformed publishing and communication beyond recognition in the past 2-3 years. This excellent post by Rajesh Setty, an entrepreneur, author and speaker based in Silicon Valley, was originally featured by Jamie Turner on his excellent blog 60secondmarketer.com. It was republished there with Mr Setty’s permission. The post is called [...]
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How I created 3 great websites in 2 days -
Why 8% of sales people get 80% of the sales -
Do not use Twitter for business -
Marketing your business in our age of mass empowerment -
The forgotten cost of discounting -
Million dollar copywriting tips -
From temp to business owner … my tribute to an amazing lady -
LinkedIn: 100 Million can’t be wrong! -
7 steps to a killer social media plan -
What’s your definition of marketing?
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What Picasso can teach you about pricing -
35 Great Articles, Nov 12-19 - 32 Great Articles From The Past Week
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A Sister’s Moving Eulogy for Steve Jobs -
5 Hidden Habits of ineffective people -
How I use Twitter -
5 Ways to Get Results on LinkedIn -
How to be credible when you connect on LinkedIn -
Is your brain damaging your business? - Apple’s Final Humiliation Of Microsoft
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Robert Clay: Hello Kristen, thank you for your comment. Yes I a...
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Kirsten Osolind: Hmm. Sounds like you are speaking about "business...
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Rod Stobo: Robert, I'm concerned this makes discounting soun...
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Shaleen Sinha: I believe this is the first time I have ever bothe...
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Doug Brockway: Knowing where to precisely hammer the nail is inde...
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Giles Farrow: Economists will tell you that in a perfect market,...
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