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><channel><title>Marketing Wizdom &#187; Other Topics</title> <atom:link href="http://marketingwizdom.com/archives/category/other/feed" rel="self" type="application/rss+xml" /><link>http://marketingwizdom.com</link> <description>Mentoring aspiring market leaders in world-class low-risk/high-return marketing strategies</description> <lastBuildDate>Sat, 07 Jan 2012 00:55:37 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>What Picasso can teach you about pricing</title><link>http://marketingwizdom.com/archives/4363</link> <comments>http://marketingwizdom.com/archives/4363#comments</comments> <pubDate>Mon, 21 Nov 2011 23:16:03 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Higher Transaction Values]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[commodities]]></category> <category><![CDATA[commoditisation]]></category> <category><![CDATA[commodity trap]]></category> <category><![CDATA[differentiation]]></category> <category><![CDATA[picasso]]></category> <category><![CDATA[pricing]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=4363</guid> <description><![CDATA[This post is about charging what you're worth, with a great lesson on pricing from the Late Pablo Picasso. Too many products or services are seen as being very similar to others and as a consequience are treated as commodities. When that happens your prospects and customers will shop around and whoever charges the best price for that product or service tends to win the business. But if you can set your product or service apart from all the others out there, you can charge what your product or service is really worth […]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/4363/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>35 Great Articles, Nov 12-19</title><link>http://marketingwizdom.com/archives/4305</link> <comments>http://marketingwizdom.com/archives/4305#comments</comments> <pubDate>Sat, 19 Nov 2011 09:30:24 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[innovation]]></category> <category><![CDATA[Linkfest]]></category> <category><![CDATA[Marketing Mistakes]]></category> <category><![CDATA[Mobile marketing]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[Other Topics]]></category> <category><![CDATA[Productivity]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[3D printing]]></category> <category><![CDATA[Amazon]]></category> <category><![CDATA[amazon cloud drive]]></category> <category><![CDATA[app store]]></category> <category><![CDATA[Apple]]></category> <category><![CDATA[apple app store]]></category> <category><![CDATA[apple easy pay]]></category> <category><![CDATA[apple patents]]></category> <category><![CDATA[appointment making]]></category> <category><![CDATA[austerity]]></category> <category><![CDATA[automatic transmissions]]></category> <category><![CDATA[automotive]]></category> <category><![CDATA[batteries]]></category> <category><![CDATA[battery technology]]></category> <category><![CDATA[broadband speeds]]></category> <category><![CDATA[capital]]></category> <category><![CDATA[Customer Loyalty]]></category> <category><![CDATA[digital media]]></category> <category><![CDATA[easy pay]]></category> <category><![CDATA[economics]]></category> <category><![CDATA[entrepreneurship]]></category> <category><![CDATA[environment]]></category> <category><![CDATA[equity preservation]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[ferrari]]></category> <category><![CDATA[game dymamics]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[google music]]></category> <category><![CDATA[google+ brand pages]]></category> <category><![CDATA[ice-making]]></category> <category><![CDATA[Innovation]]></category> <category><![CDATA[intel]]></category> <category><![CDATA[interviews]]></category> <category><![CDATA[itunes match]]></category> <category><![CDATA[itunes payment]]></category> <category><![CDATA[lithium-ion]]></category> <category><![CDATA[manual transmissions]]></category> <category><![CDATA[marketing mistakes]]></category> <category><![CDATA[marketing to women]]></category> <category><![CDATA[Microsoft]]></category> <category><![CDATA[Mobile Phones]]></category> <category><![CDATA[mongolia]]></category> <category><![CDATA[new york]]></category> <category><![CDATA[nokia lumia 800]]></category> <category><![CDATA[patents]]></category> <category><![CDATA[Presentations]]></category> <category><![CDATA[product spam]]></category> <category><![CDATA[productivity]]></category> <category><![CDATA[psychology]]></category> <category><![CDATA[restaurants]]></category> <category><![CDATA[simplicity]]></category> <category><![CDATA[social media ecosystem]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[social networking updates]]></category> <category><![CDATA[software]]></category> <category><![CDATA[south korea]]></category> <category><![CDATA[startups]]></category> <category><![CDATA[statistics]]></category> <category><![CDATA[steve jobs passing]]></category> <category><![CDATA[superfans]]></category> <category><![CDATA[sushi]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[twitter metadata]]></category> <category><![CDATA[update frequency]]></category> <category><![CDATA[website]]></category> <category><![CDATA[windows 8]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=4305</guid> <description><![CDATA[Here is this week’s Linkfest, a quick burst of 35 hand-picked articles from 12-19 November 2011 for you to digest over the next few days. They’re all articles and stories I’ve particularly enjoyed or from which I’ve gained useful insights as part of my daily routine of keeping abreast of the latest thinking and developments from multiple sources. Topics include marketing, social media, entrepreneurship, technology, innovation, mobile and more. I hope you enjoy these articles and find them useful and interesting. Click on the headings in the main article to go to each story.]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/4305/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>32 Great Articles From The Past Week</title><link>http://marketingwizdom.com/archives/4283</link> <comments>http://marketingwizdom.com/archives/4283#comments</comments> <pubDate>Tue, 15 Nov 2011 01:49:09 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[innovation]]></category> <category><![CDATA[Linkfest]]></category> <category><![CDATA[Mobile marketing]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[Productivity]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[american express]]></category> <category><![CDATA[amex]]></category> <category><![CDATA[Apple]]></category> <category><![CDATA[apple supply chain]]></category> <category><![CDATA[apple vs google]]></category> <category><![CDATA[battery technology]]></category> <category><![CDATA[blood testing]]></category> <category><![CDATA[brand names]]></category> <category><![CDATA[brand personality]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[choosing brand names]]></category> <category><![CDATA[cloud services]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[Credit cards]]></category> <category><![CDATA[cultural capital]]></category> <category><![CDATA[electrical efficiency]]></category> <category><![CDATA[email]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[google adwords]]></category> <category><![CDATA[google search]]></category> <category><![CDATA[humour]]></category> <category><![CDATA[Innovation]]></category> <category><![CDATA[iPhone]]></category> <category><![CDATA[larry page]]></category> <category><![CDATA[LinkedIn]]></category> <category><![CDATA[linkedin advertising]]></category> <category><![CDATA[linkedin basics]]></category> <category><![CDATA[macbook air]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[Microsoft]]></category> <category><![CDATA[missile technology]]></category> <category><![CDATA[mobile]]></category> <category><![CDATA[mobile apps]]></category> <category><![CDATA[navigation]]></category> <category><![CDATA[new technologies]]></category> <category><![CDATA[online reputation]]></category> <category><![CDATA[patent bullying]]></category> <category><![CDATA[patents]]></category> <category><![CDATA[positioning]]></category> <category><![CDATA[procrastination]]></category> <category><![CDATA[productivity]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[retargeting]]></category> <category><![CDATA[rim]]></category> <category><![CDATA[Smartphones]]></category> <category><![CDATA[social media marketing]]></category> <category><![CDATA[social media scheduling]]></category> <category><![CDATA[supply chain management]]></category> <category><![CDATA[titanium dioxide]]></category> <category><![CDATA[ultrabooks]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=4283</guid> <description><![CDATA[Here are some links to some of the great articles I’ve enjoyed over the past week. As an avid reader and someone who keeps abreast of the latest thinking, I consume vast quantities of information each week from a wide range of carefully curated sources. Now, time permitting, I hope to share some of my personal picks each week via this “Linkfest”. I do hope you enjoy these articles and find some of them useful and interesting.]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/4283/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A Sister’s Moving Eulogy for Steve Jobs</title><link>http://marketingwizdom.com/archives/4243</link> <comments>http://marketingwizdom.com/archives/4243#comments</comments> <pubDate>Fri, 04 Nov 2011 17:59:01 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[inspiration]]></category> <category><![CDATA[Other Topics]]></category> <category><![CDATA[Apple]]></category> <category><![CDATA[eulogy]]></category> <category><![CDATA[Mona Simpson]]></category> <category><![CDATA[Stanford]]></category> <category><![CDATA[Steve Jobs]]></category> <category><![CDATA[steve jobs passing]]></category> <category><![CDATA[tribute]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=4243</guid> <description><![CDATA[In this post I want to share with you the most touching of the many tributes I've read following Steve Jobs' sad passing. It was a eulogy written and delivered by his biological sister, Mona Simpson, during his memorial service on October 16, 2011 at the Memorial Church of Stanford University. What can I say about this amazing eulogy? It was one of the most powerful, touching, intimate and heartbreaking pieces I've ever read. It is a must-read piece that almost ranks right up there with Steve's own famous Stanford address […]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/4243/feed</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Is your brain damaging your business?</title><link>http://marketingwizdom.com/archives/3854</link> <comments>http://marketingwizdom.com/archives/3854#comments</comments> <pubDate>Mon, 20 Jun 2011 12:05:39 +0000</pubDate> <dc:creator>Andrea Pickerin</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Other Topics]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[delegation]]></category> <category><![CDATA[letting go]]></category> <category><![CDATA[management]]></category> <category><![CDATA[productivity]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[uncertainty]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=3854</guid> <description><![CDATA[Why do so many senior people struggle to delegate key tasks even when they know they are limiting growth by being the bottleneck in their business?  The latest scientific evidence shows that it's not only down to skill; it's their brain getting in the way.  There is always a lot more to be done in a day than you can achieve by yourself, and the key to success is knowing what to let go of.  But letting go creates uncertainty, and your brain hates uncertainty almost more than anything else.]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/3854/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Marketing your business in our age of mass empowerment</title><link>http://marketingwizdom.com/archives/3510</link> <comments>http://marketingwizdom.com/archives/3510#comments</comments> <pubDate>Thu, 18 Nov 2010 16:32:56 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Marketing Foundations]]></category> <category><![CDATA[Mobile marketing]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[Change]]></category> <category><![CDATA[clutter]]></category> <category><![CDATA[engagement]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[influence]]></category> <category><![CDATA[Internet]]></category> <category><![CDATA[LinkedIn]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[mass marketing]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[Smartphones]]></category> <category><![CDATA[social buyer]]></category> <category><![CDATA[Story]]></category> <category><![CDATA[Trust]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[Word of Mouth]]></category> <category><![CDATA[youtube]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=3510</guid> <description><![CDATA[This is a large post, but also an important one if you haven't fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we're living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we've known it for most businesses [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/3510/feed</wfw:commentRss> <slash:comments>28</slash:comments> </item> <item><title>Why bookstores have coffee shops and what that means for your website</title><link>http://marketingwizdom.com/archives/3426</link> <comments>http://marketingwizdom.com/archives/3426#comments</comments> <pubDate>Thu, 04 Nov 2010 12:51:13 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Higher Transaction Values]]></category> <category><![CDATA[Lead Conversion]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[books]]></category> <category><![CDATA[Bookstores]]></category> <category><![CDATA[caffeine]]></category> <category><![CDATA[coffee]]></category> <category><![CDATA[Costa]]></category> <category><![CDATA[creating the right environment]]></category> <category><![CDATA[environmant]]></category> <category><![CDATA[Graham Jones]]></category> <category><![CDATA[Lady Gaga]]></category> <category><![CDATA[persuasion]]></category> <category><![CDATA[psychology]]></category> <category><![CDATA[relaxed environment]]></category> <category><![CDATA[selling environment]]></category> <category><![CDATA[sensory input]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[Starbucks]]></category> <category><![CDATA[tea]]></category> <category><![CDATA[triggered memories]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=3426</guid> <description><![CDATA[Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality - you don't get to be an international superstar by being quiet and open to persuasion. Maybe the reason that Lady Gaga is successful is she prefers tea to coffee. Lady Gaga is one of several [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/3426/feed</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>How to write emails that give you no choice but to read on</title><link>http://marketingwizdom.com/archives/2882</link> <comments>http://marketingwizdom.com/archives/2882#comments</comments> <pubDate>Sat, 10 Jul 2010 00:18:42 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[adding value]]></category> <category><![CDATA[clicks]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[compelling offer]]></category> <category><![CDATA[Connecting]]></category> <category><![CDATA[email]]></category> <category><![CDATA[engagement]]></category> <category><![CDATA[hot buttons]]></category> <category><![CDATA[Jeffrey Gitomer]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[response]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[value]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=2882</guid> <description><![CDATA[America’s No.1 sales authority Jeffrey Gitomer recently received an email from me. He says the email gave him no choice but to read on. His interest had to do with the subject line, the headline, the design of the content, and the copy. He liked the email so much that he wrote a widely syndicated article spelling out the 11 factors that compelled him to respond. He kindly allowed me to reproduce the article here, and he makes some great points as he analyses what made the email work [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/2882/feed</wfw:commentRss> <slash:comments>17</slash:comments> </item> <item><title>11 easy steps to a best-selling podcast on iTunes</title><link>http://marketingwizdom.com/archives/2851</link> <comments>http://marketingwizdom.com/archives/2851#comments</comments> <pubDate>Fri, 09 Jul 2010 13:50:26 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Mobile marketing]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Audacity]]></category> <category><![CDATA[audience]]></category> <category><![CDATA[audio]]></category> <category><![CDATA[blog]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[Connecting]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[engagement]]></category> <category><![CDATA[Eureka]]></category> <category><![CDATA[experiment]]></category> <category><![CDATA[Garageband]]></category> <category><![CDATA[ian Scott]]></category> <category><![CDATA[influence]]></category> <category><![CDATA[iTunes]]></category> <category><![CDATA[messages]]></category> <category><![CDATA[podcast]]></category> <category><![CDATA[podcasting]]></category> <category><![CDATA[Publishing]]></category> <category><![CDATA[radio show]]></category> <category><![CDATA[recording]]></category> <category><![CDATA[roadmap]]></category> <category><![CDATA[RSS feeds]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[step-by-step process]]></category> <category><![CDATA[TV show]]></category> <category><![CDATA[video]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=2851</guid> <description><![CDATA[Every day, your customers, prospects, and employees are inundated with information from e-mail, voicemails, spam and memos. So how do you get your important messages across to them in a way that doesn’t get lost in all of that noise? The answer is podcasts. Podcasts are the new way of distributing audio content. They are audio or video recordings that your prospects and customers can subscribe to, receive, download, listen to, or watch using a computer, iPod, M3 player, iPhone, iPad or smartphone [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/2851/feed</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>From temp to business owner … my tribute to an amazing lady</title><link>http://marketingwizdom.com/archives/2818</link> <comments>http://marketingwizdom.com/archives/2818#comments</comments> <pubDate>Tue, 06 Jul 2010 08:36:34 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Other Topics]]></category> <category><![CDATA[Astra]]></category> <category><![CDATA[board membership]]></category> <category><![CDATA[coordination]]></category> <category><![CDATA[Dominos Pizza]]></category> <category><![CDATA[global expansion]]></category> <category><![CDATA[global market leader]]></category> <category><![CDATA[inspiration]]></category> <category><![CDATA[inspiring]]></category> <category><![CDATA[management buyout]]></category> <category><![CDATA[nurturing]]></category> <category><![CDATA[organiser]]></category> <category><![CDATA[Oxford]]></category> <category><![CDATA[positive attitude]]></category> <category><![CDATA[proactive]]></category> <category><![CDATA[Relationships]]></category> <category><![CDATA[respect]]></category> <category><![CDATA[skills]]></category> <category><![CDATA[Temp]]></category> <category><![CDATA[work ethic]]></category> <category><![CDATA[world travel]]></category> <category><![CDATA[Zonta international]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=2818</guid> <description><![CDATA[Unusually for me, this post is not about marketing strategies. Instead I want to tell you about an amazing and inspiring person who has touched my life and left an indelible impression. Her name was Beryl Miller. She was someone we can all learn from. She was my PA in my first two businesses, and a short while ago, sadly, she lost an 18 month battle with cancer. Beryl was a remarkable person. Although she can’t be with us any more, I hope her example will inspire you [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/2818/feed</wfw:commentRss> <slash:comments>25</slash:comments> </item> </channel> </rss>
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