I’ve just been blown away by what world renowned author and America’s No.1 sales authority Jeffrey Gitomer said about one of my emails in a recent article that appeared in numerous places, writes Robert Clay of Marketing Wizdom. He told me he really liked an email I’d sent him and that he’d be writing about it [...]
Strategy Power Boosters 
Million dollar copywriting tips
In my seminars and workshops I’ve referred for years to a couple of “million dollar” copywriting tips which, at a stroke, can dramatically transform the effectiveness of everything you write, writes Robert Clay of Marketing Wizdom. Both tips are incredibly simple and easy to apply, but less than one in a hundred written pieces even [...]
Get your share of 61 billion online searches a month
Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay of Marketing Wizdom. Using AdWords it’s possible to achieve things today that could hardly be imagined just ten years ago. When Google was founded in 1997, the “big boys” in internet search like Yahoo, AltaVista [...]
Tell your story and change perceptions
Successful marketers tell a compelling story, and that story creates word-of-mouth. They don’t talk about features or even benefits. They tell a story that we intuitively embrace, buy into, then pass on to other people, writes Robert Clay of Marketing Wizdom. Companies go from start-up to market leadership through the correct use of stories. By articulating [...]
The ingredients of a great story
You need to tell your unique story. So what are the key ingredients? Developing your “behind-the-scenes” story is one of the most powerful and valuable things you can do for your business or organisation, writes Robert Clay of Marketing Wizdom. If you don’t have a compelling story to tell, one that explicitly sets out everything [...]
You have a great story to tell … so tell it!
You have a story to tell in your business. And you need to tell it! If you really want people to buy into your product, service or expertise, it is incredibly important to fully and deeply educate your prospects and clients about what you do.
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Is Relationship Selling Dead?
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Robert Clay: Thank you for that vote of confidence, Ben. I agre...
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Ben Hodgkinson: Great article, really sound advice. We don't tend ...
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Paul Mackenzie Ross: You don't have to be Seth Godin or to even read hi...
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Clare Evans @clareevans: Great article Robert - it's a good reminder to me ...
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Lloyd Pennington: Great article, thanks.I've been pondering a si...
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