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><channel><title>Marketing Wizdom &#187; Copywriting</title> <atom:link href="http://marketingwizdom.com/archives/category/power-boosters/copywriting/feed" rel="self" type="application/rss+xml" /><link>http://marketingwizdom.com</link> <description>Mentoring aspiring market leaders in world-class low-risk/high-return marketing strategies</description> <lastBuildDate>Sat, 07 Jan 2012 00:55:37 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>How to write emails that give you no choice but to read on</title><link>http://marketingwizdom.com/archives/2882</link> <comments>http://marketingwizdom.com/archives/2882#comments</comments> <pubDate>Sat, 10 Jul 2010 00:18:42 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[adding value]]></category> <category><![CDATA[clicks]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[compelling offer]]></category> <category><![CDATA[Connecting]]></category> <category><![CDATA[email]]></category> <category><![CDATA[engagement]]></category> <category><![CDATA[hot buttons]]></category> <category><![CDATA[Jeffrey Gitomer]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[response]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[value]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=2882</guid> <description><![CDATA[America’s No.1 sales authority Jeffrey Gitomer recently received an email from me. He says the email gave him no choice but to read on. His interest had to do with the subject line, the headline, the design of the content, and the copy. He liked the email so much that he wrote a widely syndicated article spelling out the 11 factors that compelled him to respond. He kindly allowed me to reproduce the article here, and he makes some great points as he analyses what made the email work [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/2882/feed</wfw:commentRss> <slash:comments>17</slash:comments> </item> <item><title>Million dollar copywriting tips</title><link>http://marketingwizdom.com/archives/1540</link> <comments>http://marketingwizdom.com/archives/1540#comments</comments> <pubDate>Thu, 02 Jul 2009 16:06:45 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[bureaucratic writing]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[Direct Mail]]></category> <category><![CDATA[Direct Response]]></category> <category><![CDATA[Headlines]]></category> <category><![CDATA[Point of “You”]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[Write as you speak]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1540</guid> <description><![CDATA[In my seminars and workshops I’ve referred for years to a couple of “million dollar” copywriting tips which, at a stroke, can dramatically transform the effectiveness of everything you write. Both tips are incredibly simple and easy to apply, but less than one in a hundred written pieces even begins to get them right. My first tip is to write as you speak. Be you. Use everyday language. Give your writing a human voice ... and let your passion shine through. My second copywriting tip—a golden rule for effective direct response copywriting—is such a simple concept, yet it will have a profound impact on how your written communications are received […]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1540/feed</wfw:commentRss> <slash:comments>27</slash:comments> </item> </channel> </rss>
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