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><channel><title>Marketing Wizdom &#187; Strategy Power Boosters</title> <atom:link href="http://marketingwizdom.com/archives/category/power-boosters/feed" rel="self" type="application/rss+xml" /><link>http://marketingwizdom.com</link> <description>Mentoring aspiring market leaders in world-class low-risk/high-return marketing strategies</description> <lastBuildDate>Wed, 02 May 2012 20:26:50 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <item><title>How to write emails that give you no choice but to read on</title><link>http://marketingwizdom.com/archives/2882</link> <comments>http://marketingwizdom.com/archives/2882#comments</comments> <pubDate>Sat, 10 Jul 2010 00:18:42 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[adding value]]></category> <category><![CDATA[clicks]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[compelling offer]]></category> <category><![CDATA[Connecting]]></category> <category><![CDATA[email]]></category> <category><![CDATA[engagement]]></category> <category><![CDATA[hot buttons]]></category> <category><![CDATA[Jeffrey Gitomer]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[response]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[value]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=2882</guid> <description><![CDATA[America’s No.1 sales authority Jeffrey Gitomer recently received an email from me. He says the email gave him no choice but to read on. His interest had to do with the subject line, the headline, the design of the content, and the copy. He liked the email so much that he wrote a widely syndicated article spelling out the 11 factors that compelled him to respond. He kindly allowed me to reproduce the article here, and he makes some great points as he analyses what made the email work [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/2882/feed</wfw:commentRss> <slash:comments>17</slash:comments> </item> <item><title>Million dollar copywriting tips</title><link>http://marketingwizdom.com/archives/1540</link> <comments>http://marketingwizdom.com/archives/1540#comments</comments> <pubDate>Thu, 02 Jul 2009 16:06:45 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[bureaucratic writing]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[Direct Mail]]></category> <category><![CDATA[Direct Response]]></category> <category><![CDATA[Headlines]]></category> <category><![CDATA[Point of “You”]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[Write as you speak]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1540</guid> <description><![CDATA[In my seminars and workshops I’ve referred for years to a couple of “million dollar” copywriting tips which, at a stroke, can dramatically transform the effectiveness of everything you write. Both tips are incredibly simple and easy to apply, but less than one in a hundred written pieces even begins to get them right. My first tip is to write as you speak. Be you. Use everyday language. Give your writing a human voice ... and let your passion shine through. My second copywriting tip—a golden rule for effective direct response copywriting—is such a simple concept, yet it will have a profound impact on how your written communications are received […]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1540/feed</wfw:commentRss> <slash:comments>27</slash:comments> </item> <item><title>Get your share of 61 billion online searches a month</title><link>http://marketingwizdom.com/archives/1339</link> <comments>http://marketingwizdom.com/archives/1339#comments</comments> <pubDate>Thu, 18 Jun 2009 09:54:34 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Online marketing]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[AdWords]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Internet]]></category> <category><![CDATA[Paid Search]]></category> <category><![CDATA[Pay per click]]></category> <category><![CDATA[Testing]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1339</guid> <description><![CDATA[Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay of Marketing Wizdom. Using AdWords it’s possible to achieve things today that could hardly be imagined just ten years ago. When Google was founded in 1997, the “big boys” in internet search like Yahoo, AltaVista [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1339/feed</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Tell your story and change perceptions</title><link>http://marketingwizdom.com/archives/1327</link> <comments>http://marketingwizdom.com/archives/1327#comments</comments> <pubDate>Tue, 16 Jun 2009 08:57:52 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Customer Loyalty]]></category> <category><![CDATA[Customer Retention]]></category> <category><![CDATA[Marketing Foundations]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[Innocent]]></category> <category><![CDATA[Pret]]></category> <category><![CDATA[Schlitz]]></category> <category><![CDATA[Story]]></category> <category><![CDATA[USP]]></category> <category><![CDATA[Word of Mouth]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1327</guid> <description><![CDATA[Successful marketers tell a compelling story, and that story creates word-of-mouth. They don’t talk about features or even benefits. They tell a story that we intuitively embrace, buy into, then pass on to other people, writes Robert Clay of Marketing Wizdom. Companies go from start-up to market leadership through the correct use of stories. By articulating [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1327/feed</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>The ingredients of a great story</title><link>http://marketingwizdom.com/archives/1321</link> <comments>http://marketingwizdom.com/archives/1321#comments</comments> <pubDate>Mon, 15 Jun 2009 08:35:01 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Customer Loyalty]]></category> <category><![CDATA[Customer Retention]]></category> <category><![CDATA[Marketing Foundations]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[Story]]></category> <category><![CDATA[USP]]></category> <category><![CDATA[Word of Mouth]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1321</guid> <description><![CDATA[You need to tell your unique story. So what are the key ingredients? Developing your “behind-the-scenes” story is one of the most powerful and valuable things you can do for your business or organisation, writes Robert Clay of Marketing Wizdom. If you don’t have a compelling story to tell, one that explicitly sets out everything [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1321/feed</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>You have a great story to tell &#8230; so tell it!</title><link>http://marketingwizdom.com/archives/1314</link> <comments>http://marketingwizdom.com/archives/1314#comments</comments> <pubDate>Sun, 14 Jun 2009 08:22:38 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Customer Loyalty]]></category> <category><![CDATA[Customer Retention]]></category> <category><![CDATA[Lead Conversion]]></category> <category><![CDATA[Marketing Foundations]]></category> <category><![CDATA[Strategy Power Boosters]]></category> <category><![CDATA[Communication]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[Story]]></category> <category><![CDATA[USP]]></category> <category><![CDATA[Word of Mouth]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1314</guid> <description><![CDATA[You have a story to tell in your business. And you need to tell it! If you really want people to buy into your product, service or expertise, it is incredibly important to fully and deeply educate your prospects and clients about what you do.]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1314/feed</wfw:commentRss> <slash:comments>3</slash:comments> </item> </channel> </rss>
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