If you think that marketing is just about spreading your message, you need to think again, writes Robert Clay of Marketing Wizdom. ...
In my seminars and workshops I’ve referred for years to a couple of “million dollar” copywriting tips which, at a stroke, can...
Updated Feb 2010: If you’re in business and reading this post there’s a good chance that you’re either a member of LinkedIn,...
A client who buys a hundred times is many times more valuable to you than someone who only ever buys from you once, writes Robert...
Successful marketers tell a compelling story, and that story creates word-of-mouth. They don’t talk about features or even benefits....
The ingredients of a good story
Developing your “behind-the-scenes” story is one of the most powerful and valuable things you...
If you really want people to buy into your product, service or expertise, it is incredibly important to fully and deeply educate...
You can sometimes be so close to your business that you can miss the simple solutions for growing it, where the greatest opportunities...
Here’s a fabulous story which illustrates the point that you can’t please everyone. It is adapted from Aesops’ fable “The...
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