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><channel><title>Marketing Wizdom &#187; Higher Transaction Values</title> <atom:link href="http://marketingwizdom.com/archives/category/value/feed" rel="self" type="application/rss+xml" /><link>http://marketingwizdom.com</link> <description>Mentoring aspiring market leaders in world-class low-risk/high-return marketing strategies</description> <lastBuildDate>Sat, 07 Jan 2012 00:55:37 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>What Picasso can teach you about pricing</title><link>http://marketingwizdom.com/archives/4363</link> <comments>http://marketingwizdom.com/archives/4363#comments</comments> <pubDate>Mon, 21 Nov 2011 23:16:03 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Higher Transaction Values]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[commodities]]></category> <category><![CDATA[commoditisation]]></category> <category><![CDATA[commodity trap]]></category> <category><![CDATA[differentiation]]></category> <category><![CDATA[picasso]]></category> <category><![CDATA[pricing]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=4363</guid> <description><![CDATA[This post is about charging what you're worth, with a great lesson on pricing from the Late Pablo Picasso. Too many products or services are seen as being very similar to others and as a consequience are treated as commodities. When that happens your prospects and customers will shop around and whoever charges the best price for that product or service tends to win the business. But if you can set your product or service apart from all the others out there, you can charge what your product or service is really worth […]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/4363/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Why bookstores have coffee shops and what that means for your website</title><link>http://marketingwizdom.com/archives/3426</link> <comments>http://marketingwizdom.com/archives/3426#comments</comments> <pubDate>Thu, 04 Nov 2010 12:51:13 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Higher Transaction Values]]></category> <category><![CDATA[Lead Conversion]]></category> <category><![CDATA[Psychology]]></category> <category><![CDATA[books]]></category> <category><![CDATA[Bookstores]]></category> <category><![CDATA[caffeine]]></category> <category><![CDATA[coffee]]></category> <category><![CDATA[Costa]]></category> <category><![CDATA[creating the right environment]]></category> <category><![CDATA[environmant]]></category> <category><![CDATA[Graham Jones]]></category> <category><![CDATA[Lady Gaga]]></category> <category><![CDATA[persuasion]]></category> <category><![CDATA[psychology]]></category> <category><![CDATA[relaxed environment]]></category> <category><![CDATA[selling environment]]></category> <category><![CDATA[sensory input]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[Starbucks]]></category> <category><![CDATA[tea]]></category> <category><![CDATA[triggered memories]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=3426</guid> <description><![CDATA[Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality - you don't get to be an international superstar by being quiet and open to persuasion. Maybe the reason that Lady Gaga is successful is she prefers tea to coffee. Lady Gaga is one of several [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/3426/feed</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>The forgotten cost of discounting</title><link>http://marketingwizdom.com/archives/1366</link> <comments>http://marketingwizdom.com/archives/1366#comments</comments> <pubDate>Tue, 23 Jun 2009 14:58:08 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Higher Transaction Values]]></category> <category><![CDATA[Charge what you're worth]]></category> <category><![CDATA[discounting]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[margins]]></category> <category><![CDATA[price]]></category> <category><![CDATA[slider]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1366</guid> <description><![CDATA[Discounting can kill your business. Few business leaders or entrepreneurs realise that the biggest cost in their business can be something that doesn’t even show up in their accounts. When you’re doing a lot less business than you should be doing, it’s all too easy to push the panic button and offer discounts just to get more people through the door. In most cases these discounts make no difference to the number of people who come through the door. But even if they do, these, or any other form of discounting, can turn into a serious and very expensive mistake […]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1366/feed</wfw:commentRss> <slash:comments>27</slash:comments> </item> <item><title>Why it pays to move upmarket</title><link>http://marketingwizdom.com/archives/1362</link> <comments>http://marketingwizdom.com/archives/1362#comments</comments> <pubDate>Mon, 22 Jun 2009 12:47:02 +0000</pubDate> <dc:creator>Robert Clay</dc:creator> <category><![CDATA[Customer Loyalty]]></category> <category><![CDATA[Featured Articles]]></category> <category><![CDATA[Higher Transaction Values]]></category> <category><![CDATA[Aldi]]></category> <category><![CDATA[BMW]]></category> <category><![CDATA[grocery]]></category> <category><![CDATA[Higher purpose]]></category> <category><![CDATA[Mini]]></category> <category><![CDATA[slider]]></category> <category><![CDATA[Terry Leahy]]></category> <category><![CDATA[Tesco]]></category> <category><![CDATA[upmarket]]></category><guid
isPermaLink="false">http://marketingwizdom.com/?p=1362</guid> <description><![CDATA[Move upmarket if you want to become more successful. Not so long ago Tesco was regarded as a downmarket “Pile ’em high, sell ’em cheap?” outfit, writes Robert Clay of Marketing Wizdom. I know people who wouldn’t have been seen dead going into a Tesco supermarket. If they HAD to go into one they’d park [...]]]></description> <wfw:commentRss>http://marketingwizdom.com/archives/1362/feed</wfw:commentRss> <slash:comments>10</slash:comments> </item> </channel> </rss>
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