The ability to influence and persuade others is a critical skill if you’re in business. Some people seem to have an inborn ability to influence others. Those lucky few, who appear able to very skilfully and elegantly engage others are often unable to explain how they have come to possess such an important and essential business skill. But if we consider influence as a science, something else happens: something much more empowering and efficient.
Archive | 2009 
The Influencing Skills of Barack Obama
The seven critical skills that make the US president so influential. Barack Obama is undoubtedly one of the greatest influencers of modern times. His accomplishment in going from a relative unknown to the most talked about person on the planet in less than 18 months provides a lot of valuable lessons to anyone marketing a product, service or person
The Perplexing Nature of Generation Y
If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximately 20 per cent of the workforce and are vital to our economic future. This fascinating article on Generation Y was written by Dr Charles Woodruffe of business psychology consultancy Human Assets Ltd
What the Pecha Kucha?
Pecha Kucha is a presentation method, developed in Japan, that is reputed to improve audience attention. It is a method of presenting that ensures both content and length are kept short and to the point, hence the claim of ending the nightmare we’ve all experienced – death by PowerPoint.
Patience & Persistence: Two Drivers of Sales Success
Skip Weisman of Weisman Success Resources Inc., recently paid me the great compliment of writing the following post in his Champion Organizations blog, writes Robert Clay of Marketing Wizdom. It was inspired, he says, by a post I had previously written: Why 8% of sales people get 80% of the sales. I read it, liked it [...]
An Unusual But Highly Effective Marketing Technique
The story that follows shows you what phenomenal results you can achieve once you start to truly appreciate yourself and/or your products and services. It comes from Bernadette Doyle, Ireland’s leading marketing maven. I liked it so much that I asked her permission to reproduce it here in its entirety for you to read, and [...]
Million dollar copywriting tips
In my seminars and workshops I’ve referred for years to a couple of “million dollar” copywriting tips which, at a stroke, can dramatically transform the effectiveness of everything you write. Both tips are incredibly simple and easy to apply, but less than one in a hundred written pieces even begins to get them right. My first tip is to write as you speak. Be you. Use everyday language. Give your writing a human voice … and let your passion shine through. My second copywriting tip—a golden rule for effective direct response copywriting—is such a simple concept, yet it will have a profound impact on how your written communications are received […]
LinkedIn: 100 Million can’t be wrong!
If you’re in business there’s a good chance that you’re either a member of LinkedIn, or have at least been invited at some point to join. Lot’s of people join LinkedIn but really don’t really understand what it is for; how to use it; what it’s good for; what the benefits are; or how to leverage it. The aim of this post is to give you a simple understanding of what LinkedIn can do for you and get you up to speed quickly on the absolute basics to save you time when you use this powerful online networking tool […]
Create an avalanche of qualified leads
Identifying prime prospects for your product, service or expertise can be like searching for a needle in a haystack. But that’s an easy challenge to overcome when you employ “Packaged information offers” in an effective manner, writes Robert Clay of Marketing Wizdom. Packaged information offers are one of my all-time favourite low-risk/high-return strategies for generating [...]
Programming brings many happy returns
A client who buys a hundred times is many times more valuable to you than someone who only ever buys from you once, writes Robert Clay of Marketing Wizdom. As obvious as this should be, in most cases when someone carries out a business transaction for the first time the businesses concerned just wait passively [...]
The forgotten cost of discounting
Discounting can kill your business. Few business leaders or entrepreneurs realise that the biggest cost in their business can be something that doesn’t even show up in their accounts. When you’re doing a lot less business than you should be doing, it’s all too easy to push the panic button and offer discounts just to get more people through the door. In most cases these discounts make no difference to the number of people who come through the door. But even if they do, these, or any other form of discounting, can turn into a serious and very expensive mistake […]
Why it pays to move upmarket
Move upmarket if you want to become more successful. Not so long ago Tesco was regarded as a downmarket “Pile ’em high, sell ’em cheap?” outfit, writes Robert Clay of Marketing Wizdom. I know people who wouldn’t have been seen dead going into a Tesco supermarket. If they HAD to go into one they’d park [...]
-
How I created 3 great websites in 2 days -
Why 8% of sales people get 80% of the sales -
Marketing your business in our age of mass empowerment -
Do not use Twitter for business -
The forgotten cost of discounting -
Million dollar copywriting tips -
From temp to business owner … my tribute to an amazing lady -
LinkedIn: 100 Million can’t be wrong! -
7 steps to a killer social media plan -
What’s your definition of marketing?
-
What Picasso can teach you about pricing -
35 Great Articles, Nov 12-19 - 32 Great Articles From The Past Week
-
A Sister’s Moving Eulogy for Steve Jobs -
5 Hidden Habits of ineffective people -
How I use Twitter -
5 Ways to Get Results on LinkedIn -
How to be credible when you connect on LinkedIn -
Is your brain damaging your business? - Apple’s Final Humiliation Of Microsoft
- Don’t Dismiss Networking – Instead, Do It Properly « Clintelica – Network CRM: [...] throw away a bad apple from a basket full of...
-
Robert Clay: Hi Shayna, Seems like you're very organised, and ...
-
Shayna: Granted, my business isn't exactly huge yet, but ...
-
-
Andrew Sillis: This might be useful in some contexts but I wonder...
-
-
-
-
-
Connect or Follow
Like this? Get new posts in your inbox.
We always respect your email privacy.
For daily marketing tips follow us on Twitter, Like us on Facebook ... or connect on LinkedIn.
