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Create an avalanche of qualified leads
Create an avalanche of qualified leads...
Identifying prime prospects for your product, service or expertise can be like searching for a needle in a haystack. But that’s...
Programming brings many happy returns
Programming brings many happy returns...
A client who buys a hundred times is many times more valuable to you than someone who only ever buys from you once, writes Robert...
The forgotten cost of discounting
The forgotten cost of discounting...
Discounting can kill your business. Few business leaders or entrepreneurs realise that the biggest cost in their business can be...
Why it pays to move upmarket
Why it pays to move upmarket...
Move upmarket if you want to become more successful. Not so long ago Tesco was regarded as a downmarket “Pile ’em high, sell...
The key to profitable long-term business right now
The key to profitable long-term business right now...
The concept of acquiring new customers at a breakeven or slight loss sounds crazy to some people, writes Robert Clay of Marketing...
Innovation is the key
Innovation is the key...
The time to innovate is now. It is widely understood that the current global economic downturn is one of the most severe of the past...
Build a superior lead- or sales-generation machine
Build a superior lead- or sales-generation machine...
As Google celebrates 10 years in business, it’s amazing to consider what the company has done in that short time to change the...
Get your share of 61 billion online searches a month
Get your share of 61 billion online searches a month...
Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay...
The most prolific product ever seen
The most prolific product ever seen...
In the last few years we’ve experienced a world of rapid change brought about by the internet, writes Robert Clay of Marketing...
Tell your story and change perceptions
Tell your story and change perceptions...
Successful marketers tell a compelling story, and that story creates word-of-mouth. They don’t talk about features or even benefits....
The ingredients of a great story
The ingredients of a great story...
The ingredients of a good story Developing your “behind-the-scenes” story is one of the most powerful and valuable things you...
You have a great story to tell … so tell it!
You have a great story to tell … so tell it!...
If you really want people to buy into your product, service or expertise, it is incredibly important to fully and deeply educate...
Why 8% of sales people get 80% of the sales
Why 8% of sales people get 80% of the sales...
You can sometimes be so close to your business that you can miss the simple solutions for growing it, where the greatest opportunities...
Taking the mystery out of list buying
Taking the mystery out of list buying...
The right mailing list can be worth a small fortune to you. The wrong list can cost you a fortune in the blink of an eye. To keep...
Please everyone and kiss your ass goodbye
Please everyone and kiss your ass goodbye...
Here’s a fabulous story which illustrates the point that you can’t please everyone. It is adapted from Aesops’ fable “The...
Opportunity in adversity
Opportunity in adversity...
Want to know what makes Apple CEO Steve Jobs tick? Here is a fascinating insight. It was an address he famously gave on June 12,...
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