4 December 2010: There’s an interesting article in the New York Times on a possible bubble building up around high tech start-ups. Less than a decade after the dot-com bust taught Wall Street and Silicon Valley investors that what goes up does not keep going up forever, a growing number of entrepreneurs and a few [...]
Six Keys To Being Excellent At Anything – Tony Schwartz
There was a great article in the Harvard Business Review recently on how to be excellent at anything. The article refers to Anders Ericsson, arguably the world’s leading researcher into high performance, who for more than two decades has been making the case that it’s not inherited talent which determines how good we become at [...]
Wow and Woow – Paul Dunn at TEDx Christchurch
Back in the 90′s I had a lot of dealings with one of Paul Dunn’s past businesses, and always loved his approach, what he had to say and how he said it. We’ve become good friends and I’ve been impressed for some time with his current preoccupation, B1G1, based in Singapore. B1G1 stands for Buy [...]

Marketing your business in our age of mass empowerment
This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses [...]
Set the hook, get the click, capture the email address, and bank the money – Jeffrey Gitomer
America’s No.1 sales authority Jeffrey Gitomer recently wrote a widely syndicated article about an email he received from me, and agreed that I could publish it here as a guest blog. It’s title is “How to write emails that give you no choice but to read on.” You can read it here. This morning I started getting unusually [...]
Where good ideas come from
A friend from Argentina, Exequiel Delgado, recommended this video on breakthrough creativity and innovation. He suggested that I check it out. He was absolutely right. I love it. It’s amazing. It explains where good ideas come from and why hunches need time to incubate and turn into breakthroughs. It’s in English with Spanish subtitles. Everyone should watch [...]
10 Amazing Life Lessons You Can Learn From Albert Einstein
Besides his extraordinary contributions to the world of science, Albert Einstein shared many amazing lessons for success in life, including the following: Follow your curiosity Perseverence is priceless Focus on the present The imagination is powerful Make mistakes Live in the moment Create value Don’t expect different results Knowledge comes from experience, and Learn the [...]
Why Twitter is a game changer
10 years ago we as consumers could tell 10 peeps if we had a bad experience with a brand. Now we can tell 10 million. Twitter is a game changerMark Shaw, 17 October 2010
Mark Shaw is right. Before the social media revolution, research showed that dissatisfied customers would tell between 8 and 10 people about bad service they received. And one in five would tell 20 people. That was then. And this is now. Bad experiences can no longer be hidden or brushed under the carpet. You have [...]
Are nice customers ruining your business?
This is a short story I always used to tell in my 3-day Quantum Leap workshops when talking about customer retention and complaints. It was always well received, so I thought I’d share it with you here: I’m a nice customer. You all know me. I’m the one who never complains, no matter what kind [...]

Why bookstores have coffee shops and what that means for your website
Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality – you don’t get to be an international superstar by being quiet and open to persuasion. Maybe the reason that Lady Gaga is successful is she prefers tea to coffee. Lady Gaga is one of several [...]
How your marketing should support your sales
When you generate sales leads you should first thoroughly qualify every lead. Your sales people should then devote 66-75% of their time and efforts to the “A” deals, those that have a realistic chance of closing in the next 3 months. The remainder of their time should be devoted to the “B” deals that are [...]
Kodak camera ad from 100 years ago
This is a Kodak advertisement that ran in the The Saturday Evening Post on April 30th, 1910, and shows how people back then gave their children a taste of photography. See the original post here.
What does Marketing Wizdom Do?
We don’t offer one-to-one consulting, we don’t do marketing for anyone and we don’t provide any marketing services. We do run a 3-day Quantum Leap Workshop where business founders learn how to create breakthrough marketing results. In addition we mentor groups of business founders, drawn from the top 1% of entrepreneurs, into market leadership in their fields. Each group attends a retreat every 3 months, and participation is by invitation only.
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How I created 3 great websites in 2 days March 17, 2010 -
Why 8% of sales people get 80% of the sales June 13, 2009 -
Marketing your business in our age of mass empowerment November 18, 2010 -
Do not use Twitter for business July 9, 2010 -
The forgotten cost of discounting June 23, 2009 -
Million dollar copywriting tips July 2, 2009 -
From temp to business owner … my tribute to an amazing lady July 6, 2010 -
LinkedIn: 100 Million can’t be wrong! July 1, 2009 -
7 steps to a killer social media plan May 23, 2010 -
What’s your definition of marketing? February 15, 2010
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What Picasso can teach you about pricing November 21, 2011 -
35 Great Articles, Nov 12-19 November 19, 2011 -
32 Great Articles From The Past Week November 15, 2011 -
A Sister’s Moving Eulogy for Steve Jobs November 4, 2011 -
5 Hidden Habits of ineffective people November 3, 2011 -
How I use Twitter October 30, 2011 -
5 Ways to Get Results on LinkedIn October 26, 2011 -
How to be credible when you connect on LinkedIn September 20, 2011 -
Is your brain damaging your business? June 20, 2011 - Apple’s Final Humiliation Of Microsoft January 27, 2011
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Robert Clay: Hi Shayna, Seems like you're very organised, and ...
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Shayna: Granted, my business isn't exactly huge yet, but ...
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Robert Clay: Interesting perspective, Andrew. Thank you for tak...
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Andrew Sillis: This might be useful in some contexts but I wonder...
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Robert Clay: Thank you for your comments, Sarah, and my apologi...
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Robert Clay: Thank you for your comments, Alan, and my apologie...
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Robert Clay: Hi Sheyl, Thank you for your comments, and my apol...
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Robert Clay: Thank you for your comments, Robin, and my apologi...
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Robert Clay: Hi Brian, Thank you for your comments,and my apolo...
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