How to write emails that give you no choice but to read on

America’s No.1 sales authority Jeffrey Gitomer recently received an email from me. He says the email gave him no choice but to read on. His interest had to do with the subject line, the headline, the design of the content, and the copy. He liked the email so much that he wrote a widely syndicated article spelling out the 11 factors that compelled him to respond. He kindly allowed me to reproduce the article here, and he makes some great points as he analyses what made the email work […]

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Do not use Twitter for business

Internet psychologist Graham Jones recently sent out a simple “tweet” saying he was off to give a presentation that would warn people not to use Twitter for business. Within moments the broadcaster and communications consultant James Lush had replied saying he’d be fascinated to know why on earth Graham would say such a thing. Later that day Graham rose to his feet and suggested the un-suggestible. People in the audience were perplexed because plenty of companies make money using Twitter. But therein lies the twist in this tale […]

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11 easy steps to a best-selling podcast on iTunes

Every day, your customers, prospects, and employees are inundated with information from e-mail, voicemails, spam and memos. So how do you get your important messages across to them in a way that doesn’t get lost in all of that noise? The answer is podcasts. Podcasts are the new way of distributing audio content. They are audio or video recordings that your prospects and customers can subscribe to, receive, download, listen to, or watch using a computer, iPod, M3 player, iPhone, iPad or smartphone […]

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From temp to business owner … my tribute to an amazing lady

Unusually for me, this post is not about marketing strategies. Instead I want to tell you about an amazing and inspiring person who has touched my life and left an indelible impression. Her name was Beryl Miller. She was someone we can all learn from. She was my PA in my first two businesses, and a short while ago, sadly, she lost an 18 month battle with cancer. Beryl was a remarkable person. Although she can’t be with us any more, I hope her example will inspire you […]

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