Isn’t it amazing how often you express interest in a product or service, but never hear from the person or company again? It happens all the time. Research shows, amazingly, that only 20% of sales leads are ever followed up … in other words 80% of potential opportunities are lost without trace simply due to lack of follow-up. Interestingly, only 2% of sales occur when two parties meet for the first time. And 80% of sales occur only after at least five continuous follow-ups. You therefore must follow-up at least five times.
What does Marketing Wizdom Do?
We don’t offer one-to-one consulting, we don’t do marketing for anyone and we don’t provide any marketing services. We do run a 3-day Quantum Leap Workshop where business founders learn how to create breakthrough marketing results. In addition we mentor groups of business founders, drawn from the top 1% of entrepreneurs, into market leadership in their fields. Each group attends a retreat every 3 months, and participation is by invitation only.
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Why 8% of sales people get 80% of the sales June 13, 2009 -
Do not use Twitter for business July 9, 2010 -
Marketing your business in our age of mass empowerment November 18, 2010 -
The forgotten cost of discounting June 23, 2009 -
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From temp to business owner … my tribute to an amazing lady July 6, 2010 -
LinkedIn: 100 Million can’t be wrong! July 1, 2009 -
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What’s your definition of marketing? February 15, 2010
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What Picasso can teach you about pricing November 21, 2011 -
35 Great Articles, Nov 12-19 November 19, 2011 -
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A Sister’s Moving Eulogy for Steve Jobs November 4, 2011 -
5 Hidden Habits of ineffective people November 3, 2011 -
How I use Twitter October 30, 2011 -
5 Ways to Get Results on LinkedIn October 26, 2011 -
How to be credible when you connect on LinkedIn September 20, 2011 -
Is your brain damaging your business? June 20, 2011 - Apple’s Final Humiliation Of Microsoft January 27, 2011
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Robert Clay: Hello Kristen, thank you for your comment. Yes I a...
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Kirsten Osolind: Hmm. Sounds like you are speaking about "business...
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Robert Clay: Hi Shaleen, glad the article resonated with you. L...
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Robert Clay: Hi Rod,Apologies for the delay in responding. I ...
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Rod Stobo: Robert, I'm concerned this makes discounting soun...
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Shaleen Sinha: I believe this is the first time I have ever bothe...
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Robert Clay: Yes Doug, differentiation is a challenge for most ...
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Robert Clay: Hi Giles, yes I agree. £95 might seem like a lot ...
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Doug Brockway: Knowing where to precisely hammer the nail is inde...
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Giles Farrow: Economists will tell you that in a perfect market,...
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