Here is this week’s Linkfest, a quick burst of 35 hand-picked articles from 12-19 November 2011 for you to digest over the next few days. They’re all articles and stories I’ve particularly enjoyed or from which I’ve gained useful insights as part of my daily routine of keeping abreast of the latest thinking and developments from multiple sources. Topics include marketing, social media, entrepreneurship, technology, innovation, mobile and more. I hope you enjoy these articles and find them useful and interesting. Click on the headings in the main article to go to each story.

35 Great Articles, Nov 12-19

32 Great Articles From The Past Week
Here are some links to some of the great articles I’ve enjoyed over the past week. As an avid reader and someone who keeps abreast of the latest thinking, I consume vast quantities of information each week from a wide range of carefully curated sources. Now, time permitting, I hope to share some of my personal picks each week via this “Linkfest”. I do hope you enjoy these articles and find some of them useful and interesting.

Marketing your business in our age of mass empowerment
This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses [...]

7 steps to a killer social media plan
I believe that any business with a decent product or service can build a global social media presence, and monetize it, writes Robert Clay of Marketing Wizdom. But you need to know what to do and how to do it. And most people in business really only have the vaguest notion of what is involved. [...]

How to combine personal and professional online without pissing people off
How do you combine personal and professional online without pissing people off? This guest post has been contributed by Monica O’Brien, author of the book Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. Social Pollination provides a strategic blueprint that helps businesses leverage social media for crazy growth! [...]

How to Deal with Information Overload Brought on by Social Media
Are you trying to figure out how to deal with influx of data arriving at your doorstep via social media tools like Facebook, LinkedIn, Twitter, YouTube and others? So is Christopher Carfi, CEO & Co-Founder of Cerado,who submitted this blog post for members of Jamie Turner’s 60 Second Marketer community. It is now republished here, with Jamie’s kind [...]
What does Marketing Wizdom Do?
We don’t offer one-to-one consulting, we don’t do marketing for anyone and we don’t provide any marketing services. We do run a 3-day Quantum Leap Workshop where business founders learn how to create breakthrough marketing results. In addition we mentor groups of business founders, drawn from the top 1% of entrepreneurs, into market leadership in their fields. Each group attends a retreat every 3 months, and participation is by invitation only.
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How I created 3 great websites in 2 days March 17, 2010 -
Why 8% of sales people get 80% of the sales June 13, 2009 -
Do not use Twitter for business July 9, 2010 -
Marketing your business in our age of mass empowerment November 18, 2010 -
The forgotten cost of discounting June 23, 2009 -
Million dollar copywriting tips July 2, 2009 -
From temp to business owner … my tribute to an amazing lady July 6, 2010 -
LinkedIn: 100 Million can’t be wrong! July 1, 2009 -
7 steps to a killer social media plan May 23, 2010 -
What’s your definition of marketing? February 15, 2010
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What Picasso can teach you about pricing November 21, 2011 -
35 Great Articles, Nov 12-19 November 19, 2011 -
32 Great Articles From The Past Week November 15, 2011 -
A Sister’s Moving Eulogy for Steve Jobs November 4, 2011 -
5 Hidden Habits of ineffective people November 3, 2011 -
How I use Twitter October 30, 2011 -
5 Ways to Get Results on LinkedIn October 26, 2011 -
How to be credible when you connect on LinkedIn September 20, 2011 -
Is your brain damaging your business? June 20, 2011 - Apple’s Final Humiliation Of Microsoft January 27, 2011
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Robert Clay: Hello Kristen, thank you for your comment. Yes I a...
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Kirsten Osolind: Hmm. Sounds like you are speaking about "business...
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Robert Clay: Hi Shaleen, glad the article resonated with you. L...
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Robert Clay: Hi Rod,Apologies for the delay in responding. I ...
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Rod Stobo: Robert, I'm concerned this makes discounting soun...
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Shaleen Sinha: I believe this is the first time I have ever bothe...
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Robert Clay: Yes Doug, differentiation is a challenge for most ...
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Robert Clay: Hi Giles, yes I agree. £95 might seem like a lot ...
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Doug Brockway: Knowing where to precisely hammer the nail is inde...
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Giles Farrow: Economists will tell you that in a perfect market,...
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