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Marketing your business in our age of mass empowerment

By on November 18, 2010 in Featured Articles, Lead Generation, Marketing Foundations, Mobile marketing, Online marketing, Social Media, Technology

This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses [...]

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Get your share of 61 billion online searches a month

By on June 18, 2009 in Lead Generation, Online marketing, Strategy Power Boosters

Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay of Marketing Wizdom. Using AdWords it’s possible to achieve things today that could hardly be imagined just ten years ago. When Google was founded in 1997, the “big boys” in internet search like Yahoo, AltaVista [...]

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The most prolific product ever seen

By on June 17, 2009 in Mobile marketing, Technology

In the last few years we’ve experienced a world of rapid change brought about by the internet, writes Robert Clay of Marketing Wizdom. The internet has fundamentally changed what we do on a day to day basis, from the way we communicate and do business, to politics, entertainment, culture, health care and just about everything [...]

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