This is the third in a series of well received posts on how to grow your business using LinkedIn. It focuses on: setting up your personal profile; connecting with people you know; giving and getting recommendations; setting up your LikedIn company page; and joining selected LinkedIn groups. LinkedIn, just in case you’ve been hiding under a rock for the last few years, is now by far the world’s largest professional network. It has rightly been said that if you’re in business and not on LinkedIn you may as well not exist. The fact that 499 of the Fortune 500 companies are represented by director-level employees and above just reinforces that point.
Do you automatically accept every connection request you receive on LinkedIn? I hope not because the value of LinkedIn comes from the quality of the connections you establish, NOT from accepting every connection request that comes your way. In a world full of potential spammers, there are several things you should look for whenever someone tries to connect with you. It should start with a personalised connection request that gives a good reason for connecting […]
This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses […]
I believe that any business with a decent product or service can build a global social media presence, and monetize it, writes Robert Clay of Marketing Wizdom. But you need to know what to do and how to do it. And most people in business really only have the vaguest notion of what is involved. […]
Are you trying to figure out how to deal with influx of data arriving at your doorstep via social media tools like Facebook, LinkedIn, Twitter, YouTube and others? So is Christopher Carfi, CEO & Co-Founder of Cerado,who submitted this blog post for members of Jamie Turner’s 60 Second Marketer community. It is now republished here, with Jamie’s kind […]
If you’re in business there’s a good chance that you’re either a member of LinkedIn, or have at least been invited at some point to join. Lot’s of people join LinkedIn but really don’t really understand what it is for; how to use it; what it’s good for; what the benefits are; or how to leverage it. The aim of this post is to give you a simple understanding of what LinkedIn can do for you and get you up to speed quickly on the absolute basics to save you time when you use this powerful online networking tool […]