persuasion

Why bookstores have coffee shops and what that means for your website

Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality – you don’t get to be an international superstar by being quiet and open to persuasion. Maybe the reason that Lady Gaga is successful is she prefers tea to coffee. Lady Gaga is one of several […]

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What is effective selling?

People sometimes say “There’s a born salesman!” But have you ever read or heard in the news of someone who gave birth to a sales person, or for that matter a lawyer, a doctor, or a criminal? Birth is given to boys and girls; everything after that is down to choices that are made and skills that are learned. And sales skills are life skills. Many people would never view themselves as a sales person. Yet There isn’t a single area of your life where you cannot benefit from sales skills. Teachers use sales skills every day. Preachers use sales skills. Police officers use sales skills. Mother Teresa used sales skills. And sales people use sales skills […]

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The Power of Persuasion

The ability to influence and persuade others is a critical skill if you’re in business. Some people seem to have an inborn ability to influence others. Those lucky few, who appear able to very skilfully and elegantly engage others are often unable to explain how they have come to possess such an important and essential business skill. But if we consider influence as a science, something else happens: something much more empowering and efficient.

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