psychology

Why bookstores have coffee shops and what that means for your website

Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality – you don’t get to be an international superstar by being quiet and open to persuasion. Maybe the reason that Lady Gaga is successful is she prefers tea to coffee. Lady Gaga is one of several […]

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Do not use Twitter for business

Internet psychologist Graham Jones recently sent out a simple “tweet” saying he was off to give a presentation that would warn people not to use Twitter for business. Within moments the broadcaster and communications consultant James Lush had replied saying he’d be fascinated to know why on earth Graham would say such a thing. Later that day Graham rose to his feet and suggested the un-suggestible. People in the audience were perplexed because plenty of companies make money using Twitter. But therein lies the twist in this tale […]

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The Influencing Skills of Barack Obama

The seven critical skills that make the US president so influential. Barack Obama is undoubtedly one of the greatest influencers of modern times. His accomplishment in going from a relative unknown to the most talked about person on the planet in less than 18 months provides a lot of valuable lessons to anyone marketing a product, service or person

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The Perplexing Nature of Generation Y

If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximately 20 per cent of the workforce and are vital to our economic future. This fascinating article on Generation Y was written by Dr Charles Woodruffe of business psychology consultancy Human Assets Ltd

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