This excellent guest post by Jill Konrath, author of SNAP Selling and Selling to Big Companies, hits the nail on the head. She perfectly describes the challenges you face when trying to sell to businesses in today’s pressured world. And she kindly agreed to share the piece with you here. So is relationship selling dead? It sure […]
People sometimes say “There’s a born salesman!” But have you ever read or heard in the news of someone who gave birth to a sales person, or for that matter a lawyer, a doctor, or a criminal? Birth is given to boys and girls; everything after that is down to choices that are made and skills that are learned. And sales skills are life skills. Many people would never view themselves as a sales person. Yet There isn’t a single area of your life where you cannot benefit from sales skills. Teachers use sales skills every day. Preachers use sales skills. Police officers use sales skills. Mother Teresa used sales skills. And sales people use sales skills […]
What’s your definition of marketing? To a lot of people marketing is marketing is about running an ad tomorrow so you can have sales the next day. If only it were that simple! On one level effective marketing is about seeing everything from your customers’ perspective. On a deeper level it impacts every area of your business from identifying and attracting customers to getting and keeping customers, the only sustaining force in any business. In fact every single role in your business falls within the deeper marketing definition. Marketing should therefore be at the epicentre of your business.