This is a short story I always used to tell in my 3-day Quantum Leap workshops when talking about customer retention and complaints. It was always well received, so I thought I’d share it with you here: I’m a nice customer. You all know me. I’m the one who never complains, no matter what kind [...]
How your marketing should support your sales
When you generate sales leads you should first thoroughly qualify every lead. Your sales people should then devote 66-75% of their time and efforts to the “A” deals, those that have a realistic chance of closing in the next 3 months. The remainder of their time should be devoted to the “B” deals that are [...]
As Apple Beats Microsoft’s Third Quarter Revenues, is its lead already insurmountable?
Several years ago, when the notion was still highly improbable to many, I read that Apple was on a growth trajectory that would likely result in them overtaking Microsoft in 2010. Well that’s now happened, and how! First of all Apple took a commanding 70%+ share of the global music player market, then 92% of [...]
What does Marketing Wizdom Do?
We don’t offer one-to-one consulting, we don’t do marketing for anyone and we don’t provide any marketing services. We do run a 3-day Quantum Leap Workshop where business founders learn how to create breakthrough marketing results. In addition we mentor groups of business founders, drawn from the top 1% of entrepreneurs, into market leadership in their fields. Each group attends a retreat every 3 months, and participation is by invitation only.
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How I created 3 great websites in 2 days March 17, 2010 -
Why 8% of sales people get 80% of the sales June 13, 2009 -
Marketing your business in our age of mass empowerment November 18, 2010 -
Do not use Twitter for business July 9, 2010 -
The forgotten cost of discounting June 23, 2009 -
Million dollar copywriting tips July 2, 2009 -
From temp to business owner … my tribute to an amazing lady July 6, 2010 -
LinkedIn: 100 Million can’t be wrong! July 1, 2009 -
7 steps to a killer social media plan May 23, 2010 -
What’s your definition of marketing? February 15, 2010
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What Picasso can teach you about pricing November 21, 2011 -
35 Great Articles, Nov 12-19 November 19, 2011 -
32 Great Articles From The Past Week November 15, 2011 -
A Sister’s Moving Eulogy for Steve Jobs November 4, 2011 -
5 Hidden Habits of ineffective people November 3, 2011 -
How I use Twitter October 30, 2011 -
5 Ways to Get Results on LinkedIn October 26, 2011 -
How to be credible when you connect on LinkedIn September 20, 2011 -
Is your brain damaging your business? June 20, 2011 - Apple’s Final Humiliation Of Microsoft January 27, 2011
- Don’t Dismiss Networking – Instead, Do It Properly « Clintelica – Network CRM: [...] throw away a bad apple from a basket full of...
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Robert Clay: Hi Shayna, Seems like you're very organised, and ...
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Shayna: Granted, my business isn't exactly huge yet, but ...
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Robert Clay: Interesting perspective, Andrew. Thank you for tak...
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Andrew Sillis: This might be useful in some contexts but I wonder...
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Robert Clay: Thank you for your comments, Sarah, and my apologi...
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Robert Clay: Thank you for your comments, Alan, and my apologie...
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Robert Clay: Hi Sheyl, Thank you for your comments, and my apol...
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Robert Clay: Thank you for your comments, Robin, and my apologi...
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Robert Clay: Hi Brian, Thank you for your comments,and my apolo...
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