Format Archives: Aside
Aside

Are nice customers ruining your business?

This is a short story I always used to tell in my 3-day Quantum Leap workshops when talking about customer retention and complaints. It was always well received, so I thought I’d share it with you here: I’m a nice customer. You all know me. I’m the one who never complains, no matter what kind [...]

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Aside

How your marketing should support your sales

When you generate sales leads you should first thoroughly qualify every lead. Your sales people should then devote 66-75% of their time and efforts to the “A” deals, those that have a realistic chance of closing in the next 3 months. The remainder of their time should be devoted to the “B” deals that are [...]

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Aside

As Apple Beats Microsoft’s Third Quarter Revenues, is its lead already insurmountable?

Several years ago, when the notion was still highly improbable to many, I read that Apple was on a growth trajectory that would likely result in them overtaking Microsoft in 2010. Well that’s now happened, and how! First of all Apple took a commanding 70%+ share of the global music player market, then 92% of [...]

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