Just 13 years ago when Steve Jobs rejoined the company Apple was only 90 days from bankruptcy. Hardly anyone believed the company could even survive. But just look at it now. Last year it became the most valuable technology company in the world. Then it overtook Microsoft in revenues. And now it looks set to [...]

Your website is one of the most important components in your business these days. But to be effective it needs to meet the needs and provide the information needed by any of your prospective clients when they’re researching the alternatives. A lot of websites, unfortunately, fall well short of this in ways that include: failure [...]

Facebook is a global phenomenon. It now has 600 million users, and half of them log on every single day. It is now the biggest destination on the web; some people spend hours every day there, and it’s not just the teens either. All that and whole organisation is still only 5 years old. A [...]

Good article from PC World on why it will be almost impossible for other smartphone manufacturers to compete with Apple. It explains why Apple have gone from underdogs to very cleverly stacking all the odds in their favour. It would take a gargantuan effort from anyone else to even begin to approach the position Apple [...]

Video production company Pixability carried out a test to discover when video landing pages work better than identical pages with static pictures. Their results varied depending on the nature of the campaign and the industry. An email newsletter campaign targeting high tech companies achieved 75% conversion from the video landing page compared to 29% from [...]