Where good ideas come from

A friend from Argentina, Exequiel Delgado, recommended this video on breakthrough creativity and innovation. He suggested that I check it out. He was absolutely right. I love it. It’s amazing. It explains where good ideas come from and why hunches need time to incubate and turn into breakthroughs. It’s in English with Spanish subtitles. Everyone should watch […]

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Are nice customers ruining your business?

This is a short story I always used to tell in my 3-day Quantum Leap workshops when talking about customer retention and complaints. It was always well received, so I thought I’d share it with you here: I’m a nice customer. You all know me. I’m the one who never complains, no matter what kind […]

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Why bookstores have coffee shops and what that means for your website

Can you imagine trying to persuade Lady Gaga of anything? She is, after all, a clearly determined and opinionated individual. You would be facing up to a fairly formidable personality – you don’t get to be an international superstar by being quiet and open to persuasion. Maybe the reason that Lady Gaga is successful is she prefers tea to coffee. Lady Gaga is one of several […]

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How to write emails that give you no choice but to read on

America’s No.1 sales authority Jeffrey Gitomer recently received an email from me. He says the email gave him no choice but to read on. His interest had to do with the subject line, the headline, the design of the content, and the copy. He liked the email so much that he wrote a widely syndicated article spelling out the 11 factors that compelled him to respond. He kindly allowed me to reproduce the article here, and he makes some great points as he analyses what made the email work […]

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Do not use Twitter for business

Internet psychologist Graham Jones recently sent out a simple “tweet” saying he was off to give a presentation that would warn people not to use Twitter for business. Within moments the broadcaster and communications consultant James Lush had replied saying he’d be fascinated to know why on earth Graham would say such a thing. Later that day Graham rose to his feet and suggested the un-suggestible. People in the audience were perplexed because plenty of companies make money using Twitter. But therein lies the twist in this tale […]

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11 easy steps to a best-selling podcast on iTunes

Every day, your customers, prospects, and employees are inundated with information from e-mail, voicemails, spam and memos. So how do you get your important messages across to them in a way that doesn’t get lost in all of that noise? The answer is podcasts. Podcasts are the new way of distributing audio content. They are audio or video recordings that your prospects and customers can subscribe to, receive, download, listen to, or watch using a computer, iPod, M3 player, iPhone, iPad or smartphone […]

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From temp to business owner … my tribute to an amazing lady

Unusually for me, this post is not about marketing strategies. Instead I want to tell you about an amazing and inspiring person who has touched my life and left an indelible impression. Her name was Beryl Miller. She was someone we can all learn from. She was my PA in my first two businesses, and a short while ago, sadly, she lost an 18 month battle with cancer. Beryl was a remarkable person. Although she can’t be with us any more, I hope her example will inspire you […]

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Is Relationship Selling Dead?

This excellent guest post by Jill Konrath, author of SNAP Selling and Selling to Big Companies, hits the nail on the head. She perfectly describes the challenges you face when trying to sell to businesses in today’s pressured world. And she kindly agreed to share the piece with you here. So is relationship selling dead? It sure […]

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What is effective selling?

People sometimes say “There’s a born salesman!” But have you ever read or heard in the news of someone who gave birth to a sales person, or for that matter a lawyer, a doctor, or a criminal? Birth is given to boys and girls; everything after that is down to choices that are made and skills that are learned. And sales skills are life skills. Many people would never view themselves as a sales person. Yet There isn’t a single area of your life where you cannot benefit from sales skills. Teachers use sales skills every day. Preachers use sales skills. Police officers use sales skills. Mother Teresa used sales skills. And sales people use sales skills […]

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How I created 3 great websites in 2 days

We put out the following message on Twitter one afternoon: “Have created 3 stunning websites in 2 days. Used to use vastly expensive web design co who took 6 months to achieve fraction of the same result.” That immediately excited massive interest. People clamoured to know how we did it. A professional web designer responded “Impossible … send URL’s please,” so we did. This popular post explains how it came about, what we did, and how you could do something similar yourself […]

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How to Self Publish Your Book

Writing a book is a fabulous way of establishing your expertise. If all your competitors give out a business card when they visit or communicate with their marketplace, and you give out the book you’ve written, which of the two competitors is your prospect more likely to choose? Are they more likely to choose the […]

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Seth Godin’s Social Media Experiment

Viral growth in social media outpaces large numbers of faux followers said Seth Godin in one of his best ever blog posts today. The following piece was published by Jamie Turner, Editor-in-Chief of 60secondmarketer.com, and is reproduced here with his kind permission: Seth Godin wrote a terrific blog post today. He discussed the propensity for […]

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What’s your definition of marketing?

What’s your definition of marketing? To a lot of people marketing is marketing is about running an ad tomorrow so you can have sales the next day. If only it were that simple! On one level effective marketing is about seeing everything from your customers’ perspective. On a deeper level it impacts every area of your business from identifying and attracting customers to getting and keeping customers, the only sustaining force in any business. In fact every single role in your business falls within the deeper marketing definition. Marketing should therefore be at the epicentre of your business.

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