The right mailing list can be worth a small fortune to you. The wrong list can cost you a fortune in the blink of an eye. Most people just pick up the phone and order a list. That’s a recipe for disaster. There is more to buying lists than most people realise. This article tells you how.
Please everyone and kiss your ass goodbye
Here’s a fabulous story which illustrates the point that you can’t please everyone. It is adapted from Aesops’ fable “The Old Man, the Boy, and the Donkey.” I often quote it (thank you Michael Port) to illustrate the importance of focusing eveything you say and do only on the niche you’re trying to serve, and [...]
Opportunity in adversity: Steve Jobs delivers an inspiring talk
Want to know what makes Apple CEO Steve Jobs tick? Here is a fascinating insight. It was an address he famously gave on June 12, 2005 to a graduating class at Stanford University. This talk greatly inspired me when I first came across it, and still does. At a time when so many businesses and individuals are [...]
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- Don’t Dismiss Networking – Instead, Do It Properly « Clintelica – Network CRM: [...] throw away a bad apple from a basket full of...
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Robert Clay: Hi Shayna, Seems like you're very organised, and ...
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Shayna: Granted, my business isn't exactly huge yet, but ...
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Andrew Sillis: This might be useful in some contexts but I wonder...
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