So you’re an aspiring market leader?
Extraordinary new program creates breakthrough marketing results
If you’re an aspiring market leader, you can now participate in an extraordinarily powerful new program that gives you the world-class marketing know-how, systems, processes, tools and the peer group support you need to build your foundations for exponential growth; turn your business into the ultimate sales machine; attain and maintain high net margins for your sector; grow loyal clients; and turn those clients into zealous advocates who talk about you constantly and spontaneously whether you’re there or not.
It all evolved from an unusual marketing experiment carried out by Robert Clay for a little more than a decade.
It worked like this: he empowered hundreds of entrepreneurs with world-class knowledge on an array of low-risk/high-return marketing strategies. The majority of the ‘subject’ entrepreneurs also received implementation support from Robert’s team. And they and their business often saw stunning results.
Catapulted from start-up to market leadership …
Some built businesses from start-up to market leadership in 3-4 years; others grew more than tenfold in a few short years, still others became the fastest growing companies in their field; one even built a group from nothing to £100M revenues in 7 years.
Along the way many participants won prestigious awards like “Business of the Year”, the “Queen’s Award to Industry”, and the Ernst and Young “Entrepreneur of the Year” (in one year both the national winner and the runner up were participants in the experiment).
Several rose to prominence in their niches and ended up as President or Chairman of their industry associations. One became known in the media as the ‘Saviour of Scottish Industry.’ Some achieved mentions in the Sunday Times Rich List; still others exited and sold stakes in their business for up to £75M.
You’ve inspired me. Now help me! … How this program came about.
Hundreds of entrepreneurs and business leaders, inspired by Robert’s seminars and workshops, wanted him to help them in person to transform their marketing. But with only 24 hours in a day, he couldn’t stretch himself that thin. He could only ever work directly with just a handful of clients.
He knew tape sets and CDs or downloadable ‘stuff’ wasn’t the way forward. IN PERSON was the only way to go.
Robert grappled with the issue for several years, amassing along the way a staggering 1.8M+ page knowledgebase (more on that in a moment).
And then he finally figured it out. He found a way to work effectively, IN PERSON, with groups of entrepreneurs on an on-going basis.
It’s led to the development of the extraordinary new Eureka Program, which has just one simple purpose: to help aspiring market leaders achieve breakthrough marketing results.
This new program — based on the study and that 1.8M+ page knowledgebase of the world’s most powerful marketing know-how — has been evolving in the background for at least five years, and is now underway.
Robert started delivering the Eureka program to the first group of participants in September 2009. As it expands and develops it will be delivered through a series of regular face-to-face sessions in great locations around the world. The first groups are already underway in the UK, soon to be followed by Switzerland, USA, Canada, Australia, Singapore and South Africa with still others to follow.
The Marketing Wizdom Knowledgebase
This snapshot shows just one section of the vast and unique Marketing Wizdom Knowledgebase. This section alone contains well over 500 million words — the equivalent of some 1.8M pages, or some 7,300 full-size books. This vast body of data is constantly filtered, distilled and synthesised to create the content of the Eureka Program. The data is turned into information, which is turned into knowledge, which in turn is turned into the wisdom imparted to you when you participate in the Eureka program.
How does the Eureka program work?
In one word — brilliantly. As a participant, you will meet with Robert for a limited seat, hands-on workshop every 90 days as part of a group of committed, like-minded entrepreneurs. You get the in-depth knowledge, focus, perspectives, strategies, tools, and, most importantly, a track to run on that most others lack.
Each Eureka workshop introduces you to a fully developed marketing strategy that you take away to implement immediately in your business. Each strategy has years of research, development and real-world testing behind it, and can literally transform your business, just as it did for the participants in the study.
See the schedule for the first phase of the program: click here.
What others fail to teach you
Everyone talks about the theories behind marketing and business, yet little is ever taught or explained about the real-world steps that your business, or you as an individual, must take to implement those theories. It’s a gaping hole.
The Eureka program fills that hole and gives you all the tools you need. You receive clear explanations, world-class documentation, real life case studies, robust step-by-step implementation procedures, specific audio and video materials and full instructions for using the tools and fine tuning each strategy directly for you and your unique set of circumstances.
You also receive detailed project plans and checklists that set out in easily understood terms everything that you, your team and/or third parties will have to do to implement each strategy effectively in your business. This dramatically shortens your learning curve, ensuring that you get the best possible results and value for money as you implement each strategy.
Sample Project Plan
Here is an example of a step by step project implementation plan that simply isn’t available elsewhere. You’ll receive something like this every time you’re given another strategy to implement in your business. You’ll also get a manual setting out all the theory; detailing the power boosters and accelerators that apply to that strategy; giving you instructions that set out how and what to test and measure for maximum results; a glossary; a quickstart guide; real life case studies; checklists; where you can get quick wins; dependencies; statistics and audio and video materials, as appropriate.
We anticipate that most participants will delegate much of this implementation to internal team members or third parties. The documentation you receive with each session will give you all the supporting material you need to brief those parties thoroughly, monitor their progress and know what you can expect each step of the way.
“Robert is truly one-of-a-kind and an absolute pleasure to work with. His personal commitment to continuous learning and his naturally encyclopaedic mind of case studies makes him exceptionally valuable as a business partner. His passion for entrepreneurship and genuine desire to see others succeed were inspirational to us.”
—Joni Hawkes, former BrandWeek Marketing Manager of the Year and for 10 years Vice President of Worldwide Marketing at the Coca-Cola Company, Atlanta GA
Saving you £ hundreds of thousands … and years of your time
Today, everything moves at unprecedented speed. You don’t have the time to spend even two years learning the theory behind the strategies that transform your business, let alone the years that Robert has already invested on your behalf.
Nor do you have the money to invest the £ hundreds of thousands a year it’s taken to accumulate, analyse and organise this knowledge. Robert has worked around the clock for 13 solid years building the program’s ‘innards’ … so you get everything you need in the most time-efficient manner possible.
As a participant, Robert will be working for you in the background 2-300 days every year, developing the world class content you will use to transform your business. You’d find it hard, if not impossible, to hire anyone who has already built two global businesses, and helped others achieve market leadership in their niche, as Robert has, for less than £5,000 a day. Even if you did, few, if any, have access to or can transfer to you the depth of knowledge and expertise you’ll get from this program.
Through the Eureka program in just a few sessions you learn and you implement things that could take you a lifetime to learn using normal methods. And that gives you a level of control that you simply cannot get by traditional means.
“This has far exceeded my expectations. I’ve had around 10 businesses in my life. The biggest got to 46% market share so I thought I was a pretty good businessman. But I don’t think I have ever listened so intently for three days and not been tired. It’s been phenomenally informative. In my MBA I probably learned 1% of what you’ve taught us in the last three days. It’s going to help our business tremendously and I really want to thank you.”
—Robert Drew, CEO for Europe, Middle East and Africa, Vistage International, the World’s No.1 Membership organisation for Chief Executives
Rejuvenating Process
In addition to accumulating world-class know-how, the time you spend away from your business interacting with the other members of your group has a massive rejuvenating effect. Each Eureka workshop also builds in:
- a review of your progress since the last session
- sharing your experiences with the other entrepreneurs in your group to increase your learning and accountability
- Introduction of a new strategy you can implement immediately
- a series of focusing exercises, and
- planning for the next quarter
Your progress builds quickly — in measured stages. After three years of the Eureka program, or 12 workshops, you are likely to have significantly transformed your business. Based on a decade plus of testing, we expect the average established business to at least double over this time.
An aspiring market leader with the right qualities and business model could show 300-500% growth or better.
Long term aims as the program unfolds
Although the Eureka program is designed give you an abundance of quick wins as it unfolds, one of its long term aims is to move your business from a position where people merely use your product or service but are rarely asked about it, through each of the following fully measurable levels:
- People say nice things about your product or service when asked
- People rave about your product or service when asked
- People go out of their way to convince other people about your product or service
- People talk about your product and service continually and spontaneously, without you having to be there (Think Apple, Google, Barack Obama)
Along the way you learn how to apply the three critical disciplines in which you have to be excellent before you can become a market leader: operational excellence; the use of innovative technology; and being close to your customer. The first phase of the program, delivered over three years, gives you a foundation for exponential growth in the years that follow. For that reason, you, like many other entrepreneurs, may see this program as part of a lifelong commitment to your growth and success.
Why the Eureka program transforms your business
You could try to implement these strategies on your own, but in reality the knowledge, information, step-by-step procedures, project plans and checklists you need just aren’t available. Unless you’ve got vast resources, nothing else to do, and the knowledge and inclination to do it, creating them yourself would be prohibitively expensive, and would take decades.
Even when people do have access to such information, fewer than 1% ever manage to implement on their own. Consider this: If you weren’t allowed to read or buy another book until you’d implemented everything you learned from the last book you read, what would happen to book sales? And how long would it be before you could read another book?
In reality, even the best of intentions tend to be overtaken quickly by the immediate demands of running a business. So most people never change their way of doing things proactively in a regular strategic way.
Making the transformation is much easier when you’re following a structured path to help you set achievable, incremental goals and holding yourself accountable to both your goals and to the other members of your group on a quarterly basis.
It is also easier when all the research has been done for you and you’re given all the knowledge you need, as well as having a set of proven tools that let you get results with less time and effort.
In addition, at the end of each session you commit to the other like-minded entrepreneurs in your group to implement a series of actions, as they do to you. The mere act of making that commitment makes you accountable to the other members of the group and greatly increases the chances that you’ll implement what you learn.
Imagine being observed by several of the country’s most successful business leaders in the same room, knowing that they will be writing a report later on how well you implement what you learn from your workshop. Would that have any effect on how you implement? Psychologists have discovered that the very act of a behaviour being observed tends to change that behaviour for the better. Virtually everyone agrees that if they’re being carefully observed they would pay much more attention to the way they implement. They’d be much more aware, and they’d perform the task far better than if no one was watching.
In the Eureka program your fellow participants observe and learn from you, just as you observe and learn from them. As a result you all implement far better than if you’re left to your own devices … and these dynamics alone make the program exceedingly valuable.
And finally, you’ll always look forward to returning to the rich environment created by a peer group of other highly motivated, successful entrepreneurs who are as committed to growth as you are.
“Robert’s expertise has attracted a very forward thinking and diverse group of passionate entrepreneurs and it is exciting to be part of such a visionary programme.”
— David Klaasen, Managing Director, Inspired Working, Organisational Development
Make a quantum leap
Participating in this structured process quarter to quarter, bringing your issues and goals to the workshop, and spending a day just on building your future means that your expertise and confidence will grow tremendously. You’ll use your time more effectively, gain priceless knowledge and create stunning results.
You’ll benefit from the collective knowledge and experience of the entire group, where you each act as devil’s advocate and sounding board for one another. You’ll see how your fellow entrepreneurs adapt and implement the same strategies in their businesses and how they iron out the wrinkles. And you spur each other on. This gives you the ability to implement many times more effectively than trying to figure things out on your own, thus generating more and more success.
“I have thoroughly enjoyed this program so far on two levels — not only has the course been thoroughly informative and highly motivating, but on a personal level meeting and working with a really great bunch of people has been great fun. What I like so much is that the program is not only a learning process in itself but also in a way a kind of hub and network where we can all build long term friendships and business relationships too! That wouldn’t be possible if we all decided to do one on one consultancy so I think this is going to work really well for you and everyone who attends!”
— Stefan Boyle, CEO, Cheese and Pickle, Design and Branding Agency
You’ll gain knowledge of immense value as well as inspiration; motivation; mental energy; attitude and the support you need to achieve whatever you want from your business and your personal life on an ongoing basis.
You’ll grow your business, increase your income, improve your quality of life, achieve new heights of success and establish a real sense of control over your future. Best of all, the way the Eureka program is delivered puts it within easy reach of any serious entrepreneur.
Qualifications
The Eureka Program is by invitation only. Invitations can only be issued by Robert Clay or an existing participant. Please contact us to be considered for an invitation. To qualify, you must be an entrepreneur (business owner or principal, or professional in your own practice) with a minimum of three years’ experience running your business. You must also have achieved revenues of at least GBP £1M / EUR €1,200,000 / USD/CAD/CHF $1.2M / AUD $2M / SGD/NZD $2.4M / CNY/ZAR 12M / JPY ¥160M in the past 12 months.
N.B. If your current revenues fall below these thresholds, but the quality of your business merits inclusion, we’d still love to talk to you about how can benefit.
Once those qualifications have been met, it’s vital to consider the other attributes required to experience the greatest possible success in the program:
- A sound business model
- Proven business acumen
- A clear vision for your business
- An aspiration to market leadership in your niche
- An energetic, pro-active approach to growing your business
- A commitment to personal growth and transformation
- Open to new concepts and tools
- A desire to participate and share
- Understand the program is a process, not a quick fix
- Appreciate that implementation must occur before benefits can accrue
If these characteristics describe you, we suggest you make contact as soon as possible to apply for your invitation to join the program. Places in each group are limited, and no more than two groups will be established in each country before 2013.
The first hand-picked group of aspiring market leaders is already underway; powerful bonds have already formed between members of the group and are now meeting as a group somewhere in the UK every 90 days for the next few years. The second UK group is coming together right now.
Try the program 100% risk free before you commit
If you’ve worked with Robert Clay in the past, you already know this program is good. But if you haven’t worked with Robert, and you’re in any way unsure if the program is right for you, you have ample opportunity to test drive it before you have to make a final commitment.
You go through a 2-day induction workshop at the start of the program, where you meet us and get to know the other members of your group. You also get a solid grounding in the concepts that will transform your business as your program unfolds. This workshop, which sells for £2,500 as a stand-alone event, is included free of charge as part of your program.
If by half way through your 2-day induction workshop you’re not already convinced that the program will give you a significant return on your investment, you can leave the program there and then, cancel all ongoing arrangements, receive a full and immediate refund for everything you’ve already paid and owe us nothing. No questions asked. No fine print. No red tape. And no hard feelings either. So apply for your place now, because you just can’t lose.
“I’ve been in business for 32 years and just wish I’d had something like this 12 years ago, 22 years ago, 32 years ago. It would have made a huge difference to what I’ve done over that time. It’s interesting because I was doubtful before I came that this was actually the right program for us, but it certainly has been and I’m very pleased with it. It’s been enormously valuable. Thanks very much indeed.”
— Christopher Goodhart, CEO Europe, Tickets.com
What do you do now?
To find out more about how the Eureka program can help you in your business, simply call us direct on 01908 933535, or email us on office@marketingwizdom.com.
You may also qualify for contributions or government grants that could reduce your investment in the program by 50-80%. The availability of such funding varies from area to area and can change at short notice, so call without delay and ask for more information when you do.
Subscribe to the newsletter alongside (or just click here) to receive further information as it is released. But why delay? With nothing to lose and a great deal to gain, call us now to apply for your place, or complete the enquiry form below and we’ll be in touch. Make it the first thing you do today.
