7 Ways To Outsell, Outsmart and Outperform Your Toughest Competition –
Marketing Workshop in Milton Keynes, Wednesday 3rd November 2016
If you’re the founder or leader of an established business with high growth potential and traction in your marketplace, you’re invited to attend this special event in Milton Keynes on Wednesday 3rd November 2016, which includes lunch and the opportunity to network with other like-minded entrepreneurs.
Here’s what some recent participants said about this event:
“If you want to understand how to accelerate growth by marketing strategies you must attend”
— Sahr Komba, Business Growth Partnership, March 2015
“A whistlestop tour of enlightening marketing thinking, can only lead to progress”
— Robert Tame, Fine Burger Company, March 2015
“If you want to have a quick yet thorough look at your business in today’s environment, this workshop is a must”
— Henk Elzenga, MOBO Music Awards/Artist Promotion Platform, May 2015
This marketing workshop covers 7 ways you can outsell, outsmart and outperform your toughest competition. You will walk away with some fascinating and thought provoking insights into the business acceleration strategies used by high growth businesses to attain leadership of their niche.
This hands-on marketing workshop is the by-product of 19 years research into the equivalent of a DNA code for taking any business with high growth potential to market leadership in its niche. The concepts covered on the day will give you a flavour of a series of strategies that are not widely understood or spoken about and that have been tested and proven with over 500 businesses, many of them becoming market leaders within three years or accelerating their previous growth rate by 200-400% … and sustaining that growth through the recent recession while their competitors were often downsizing or going out of business.
Businesses using these approaches have won top awards e.g. Ernst and Young National Entrepreneur of the Year Winners and Runners Up (in the same year!); Sunday Times National Estate Agent of the Year winners for five consecutive years and many more … and in many cases the entrepreneurs running those businesses exited for £10’s or £100’s of millions.
If you meet the criteria described above and you’re ambitious for more business growth, this event will be excellent use of your time.
You’ll benefit immediately from some “quick wins” as well as taking away some very robust strategies to implement over the weeks and months ahead that will work year on year. You’ll hear about the science behind these marketing approaches and why they work; you’ll be inspired to take your business to the next level; and you’ll understand what to do next.
So join us in Milton Keynes on 3rd November 2016 to find out how you can outsell, outsmart and outperform your competitors and take your business to market leadership in a controlled, profitable and predictable way.
|Your Agenda For The Day|
|09:30 am||Danish pastries and Networking|
|10:00 am||Robert Clay|
|Welcome, agenda and objectives|
|10:10 am||Robert Clay|
|An overview of the 12 essential elements you must master to take your business to market leadership in your niche … based on 19 years of research|
|Exercise: You’ll learn how to construct a one-sentence pitch using a format that has been used many times to secure VC funding. Many valuable lessons emerge from this exercise that you’ll use again and again in your business whether you need funding or not|
|11:15 am||Coffee and Networking|
|11:30 am||Exercise: You’ll experience a story that nearly everyone can repeat word for word after hearing it once. You’ll then learn how to construct the memorable and transmissible stories that are essential for stimulating Word-of-Mouth in your business|
|Primer: You’ll learn how people make decisions and buy; understanding each step in the buying process; identifying the right marketing tasks to undertake at each step and why it is essential to provide your prospects and clients with irrefutable proof to validate all of your claims and accelerate customer decisions|
|12:30 pm||Sit down Lunch and Networking|
|13:30 pm||Robert Clay|
|Exercise: Asking the right questions takes as much skill as giving the right answers. You’ll work through one of dozens of eye-opening business analysis questions that you need to ask and answer continually throughout the life of your business.|
|Inbound Marketing: Why in today’s world you need to build relationships, peer influence, trust and engagement with a self-selecting audience of ideal target clients, supported by an eye-opening case study and exercise.|
|14:45 pm||Coffee and Networking|
|Relativity: Your introduction to a facet of Nobel prize-winning behavioural economics theory which can effortlessly increase your business results by hundreds of percent. Conclusion and Way Ahead: How to get value out of these ideas on an on-going basis.|
|Conclusion and Way Ahead: How to get value out of these ideas on an on-going basis.|
Select the date you would like to attend, followed by the quantity of tickets you’d like, then check out by clicking on the PayPal button. You can pay with your PayPal account or most credit or debit cards.
7 Ways To Outsell, Outsmart and Outperform Your Toughest Competition – Your Speaker
Robert Clay is an entrepreneur who at age 19 and 23 started two businesses in the automotive industry with no capital. He disrupted his marketplace by figuring out HOW to do things others hadn’t considered or been able to do, and both businesses went on to achieve global success. He sold both businesses to a division of Astra Pharmaceutical (now Astra Zeneca) then played a major role in taking the combined business to No.1 in the world in its field.
Considered to have an unusual flair for marketing, he went on to provide marketing consulting services, whilst also becoming a relentless student of marketing; got to know some of the world’s leading business thinkers; painstakingly researched and tested hundreds of business growth strategies over 13 years with around 500 businesses; and worked out HOW to grow any business, while simultaneously amassing more than 4 million pages of know-how.
The innovative techniques that have emerged from this process open people’s eyes to the hidden profit potential in their business. He has also developed unique ways of imparting his vast body of marketing and business growth know-how to hundreds of clients, many of whom have been catapulted from obscurity to market leadership in their niche, winning prestigious awards, mentions in the Sunday Times Rich List, and achieving £ multi-million exits.
The author of over 30 published books (mostly in private circulation, i.e. not for public consumption) on the DNA of taking any business to market leadership. He is independently ranked as one of the Top 3 marketers out of 319,455 UK advertising and marketing professionals on LinkedIn, based on rankings sorted by recommendations (November 2013). He has also amassed nearly 100,000 followers on Twitter and his first two purely experimental podcasts reached the top 10 best selling business titles on iTunes in their first 2 weeks.