Your website is one of the most important components in your business these days. But to be effective it needs to meet the needs and provide the information needed by any of your prospective clients when they’re researching the alternatives.
A lot of websites, unfortunately, fall well short of this in ways that include:
- failure to show the product
- failure to list prices
- failure to demonstrate the product
- failure to describe the implementation process, or
- failure to develop FAQs
Yes people can come up with plenty of excuses for not providing these things. But if you don’t, you’re risking the loss of good business to someone else who does.
This article helps you to look at your website with fresh eyes, setting out the steps for evaluating your site from your prospective buyer’s perspective.
Follow the recommendations in this article and your website will bring your prospects much closer to a buying decision before they even contact you, and create a more positive relationship from the outset.
Please share your thoughts and add your questions to the comments below. I’ll try to provide as many answers as possible in my future online videos, seminars, workshops, masterclasses and blog posts.
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