The 3 New Pillars of Marketing

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The three new pillars of marketing are some of the key components needed to build an effective online presence. You’ll learn how to benefit from today’s new technologies that in many cases have reduced the effectiveness of traditional marketing methods. In many cases your competition still don’t have the answers, or an effective online presence. If you “get” it and they don’t, it represents a massive opportunity for you […]

You, A Marketing Genius?

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It’s surprising how many people in business throw money down the drain unnecessarily, when they don’t have to. It’s easy to eliminate all uncertainty and guesswork from your marketing before you make any significant marketing investment. Get this right and incorporate it into everything you do and you’ll often be seen as a marketing genius […]

Packaged Information Offers

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Packaged Information Offers is an effective way to get an avalanche of prime prospects to raise their hands and identify themselves to you. It’s a very effective way to find the people who are already in the market right now for what you’re offering, so that you can focus on them until they buy. Get this right and you’ll gain an emphatic edge over most of your competition […]

Million Dollar Copywriting Tips

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These million dollar copywriting tips are so simple and easily applied, yet can dramatically improve your marketing and advertising effectiveness. Not one in a hundred people gets this right. But grasp these simple ideas and it can dramatically improve your marketing and advertising effectiveness. It can also give you a emphatic edge over most of your competition […]

Make It Easier to Say Yes Than No

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The biggest reason why people don’t buy products or services from a supplier, even though they’d benefit from it and can afford it, is that they don’t want to make a mistake or look stupid. It’s therefore important to eliminate any possibility that anyone can make a mistake or look bad when they do business with you. It’s a simple concept but makes a massive difference to whether or not people will do business with you […]

Tell Your Unique Story

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Whatever your business, you have a story to tell, and it’s the key component in fully and deeply educating your marketplace about what you do. It brings out the uniqueness of your business; dramatically increases the chances that prospects will do business with you; and gives you a decisive edge over most of your competition. It’s not THAT hard to do, yet less than one entrepreneurial business in every thousand ever gets it right […]

Identify Your Unique Advantage

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Identifying your unique advantage is a key component in outselling, outsmarting and outperforming your toughest competition. If you can’t explain in a compelling way why someone should buy from you, and most businesses can’t, your prospective customer will see your business as being just like your competitors business. And when they can’t differentiate between offerings they […]

Determine and Address Real Needs

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The most careless approach you can take to growing a business is to decide FOR your customers what they want and need without talking to them about it … yet that’s exactly what most businesses do! Assumptions are dangerous because they’re nearly always WRONG. And that you don’t know can cause lost sales and missed opportunities that would hurt you to the core if you knew the details […]

Decision Speed, The Biggest Factor In Your Success

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Your success is determined more by the time it takes your customers to decide on your product or service than by any other single factor. Therefore the most important way of increasing sales and dominating your market is to increase the speed with which decisions are made. While this is hardly ever written or spoken about, it is a critical factor in your business success […]

Double Your Business Using 80% Less Time and Effort

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This first Lesson on Taking Your Business to Market Leadership is about the geometry of business growth. It involves growing your business in three dimensions simultaneously, instead of the more usual one dimension. It’s a simple but powerful concept that isn’t known, understood or applied by 98% of entrepreneurs, yet it’ll help you to double or triple your business growth and outperform your competition while at the same time reducing the amount of time, effort, manpower, money, stress and risk by up to 80%.

3 Ways To Set Profitable Prices

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This article and video show you how you can set profitable prices. It looks at pricing from a customer perspective and also highlights the different pricing strategies you can use to make this, the fifth of six elements in the profit acceleration formula, work for you.

Boost Your Average Purchase Frequency

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This article and video show you how you can easily increase your average purchase frequency and spend per customer. It also highlights just how easily you can increase your average customer spend by 10-25% to make the third of six elements in the profit acceleration formula work for you.

14 Ways To Increase Average Customer Spend

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This article and video show you how you can easily increase your average customer spend including increasing your prices and upselling. It also highlights just how easily you can increase your average customer spend by 10-25% to make the third of six elements in the profit acceleration formula work for you.

Better Lead Conversion Strategies

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This article and video show you how just how much more easily you can grow your business if you use better lead conversion strategies. It highlights just how easily you can boost your lead conversion by 10–25% as one of the six elements in profit acceleration formula.

The Geometry of Business Growth

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The geometry of business growth is a simple concept for getting spectacular business results with up to 80% reduction in time, effort, manpower, money and risk compared with the way that most people build their business. It’s blindingly obvious … once you know about it. Yet hardly anyone in business is aware of it or uses it to their advantage. Embrace this one concept and you can grow your business massively, even exponentially, in a fraction of the time […]

How to write emails that give you no choice but to read on

America’s No.1 sales authority Jeffrey Gitomer recently received an email from me. He says the email gave him no choice but to read on. His interest had to do with the subject line, the headline, the design of the content, and the copy. He liked the email so much that he wrote a widely syndicated article spelling out the 11 factors that compelled him to respond. He kindly allowed me to reproduce the article here, and he makes some great points as he analyses what made the email work […]

Do not use Twitter for business

Internet psychologist Graham Jones recently sent out a simple “tweet” saying he was off to give a presentation that would warn people not to use Twitter for business. Within moments the broadcaster and communications consultant James Lush had replied saying he’d be fascinated to know why on earth Graham would say such a thing. Later that day Graham rose to his feet and suggested the un-suggestible. People in the audience were perplexed because plenty of companies make money using Twitter. But therein lies the twist in this tale […]

Million dollar copywriting tips

In my seminars and workshops I’ve referred for years to a couple of “million dollar” copywriting tips which, at a stroke, can dramatically transform the effectiveness of everything you write. Both tips are incredibly simple and easy to apply, but less than one in a hundred written pieces even begins to get them right. My first tip is to write as you speak. Be you. Use everyday language. Give your writing a human voice … and let your passion shine through. My second copywriting tip—a golden rule for effective direct response copywriting—is such a simple concept, yet it will have a profound impact on how your written communications are received […]

The forgotten cost of discounting

Discounting can kill your business. Few business leaders or entrepreneurs realise that the biggest cost in their business can be something that doesn’t even show up in their accounts. When you’re doing a lot less business than you should be doing, it’s all too easy to push the panic button and offer discounts just to get more people through the door. In most cases these discounts make no difference to the number of people who come through the door. But even if they do, these, or any other form of discounting, can turn into a serious and very expensive mistake […]

Why it pays to move upmarket

Move upmarket if you want to become more successful. Not so long ago Tesco was regarded as a downmarket “Pile ’em high, sell ’em cheap?” outfit, writes Robert Clay of Marketing Wizdom. I know people who wouldn’t have been seen dead going into a Tesco supermarket. If they HAD to go into one they’d park