The seven critical skills that make the US president so influential. Barack Obama is undoubtedly one of the greatest influencers of modern times. His accomplishment in going from a relative unknown to the most talked about person on the planet in less than 18 months provides a lot of valuable lessons to anyone marketing a product, service or person
If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximately 20 per cent of the workforce and are vital to our economic future. This fascinating article on Generation Y was written by Dr Charles Woodruffe of business psychology consultancy Human Assets Ltd
Pecha Kucha is a presentation method, developed in Japan, that is reputed to improve audience attention. It is a method of presenting that ensures both content and length are kept short and to the point, hence the claim of ending the nightmare we’ve all experienced – death by PowerPoint.
Skip Weisman of Weisman Success Resources Inc., recently paid me the great compliment of writing the following post in his Champion Organizations blog, writes Robert Clay of Marketing Wizdom. It was inspired, he says, by a post I had previously written: Why 8% of sales people get 80% of the sales. I read it, liked it […]
The story that follows shows you what phenomenal results you can achieve once you start to truly appreciate yourself and/or your products and services. It comes from Bernadette Doyle, Ireland’s leading marketing maven. I liked it so much that I asked her permission to reproduce it here in its entirety for you to read, and […]
In my seminars and workshops I’ve referred for years to a couple of “million dollar” copywriting tips which, at a stroke, can dramatically transform the effectiveness of everything you write. Both tips are incredibly simple and easy to apply, but less than one in a hundred written pieces even begins to get them right. My first tip is to write as you speak. Be you. Use everyday language. Give your writing a human voice … and let your passion shine through. My second copywriting tip—a golden rule for effective direct response copywriting—is such a simple concept, yet it will have a profound impact on how your written communications are received […]
If you’re in business there’s a good chance that you’re either a member of LinkedIn, or have at least been invited at some point to join. Lot’s of people join LinkedIn but really don’t really understand what it is for; how to use it; what it’s good for; what the benefits are; or how to leverage it. The aim of this post is to give you a simple understanding of what LinkedIn can do for you and get you up to speed quickly on the absolute basics to save you time when you use this powerful online networking tool […]