A treasure trove of articles on social media metrics and ROI …

By Robert Clay on May 22, 2012 in Linkfest, Online marketing, Social Media

Social media in its various forms, although still in its infancy, is now a mainstream way of communicating and building relationships with your prospects, clients and advocates, writes Robert Clay of Marketing Wizdom.

But do you ever wonder how to measure the effects of social media or calculate your return on investment? If so, you’re not alone, and this post might be just what you need.

I will at some stage be writing several in-depth posts on the subject, but before I can do that I have to finish writing three more books for the participants in my Eureka mentoring program. Meantime I thought you might appreciate links to some of the treasure trove of excellent articles I come across and file daily on this topic (and many others as well) as part of the four million pages of research I’ve accumulated over the years in order to codify the process of taking any business to market leadership in its field.

The hand-curated links below should tell you almost everything you need to know about social media metrics, measurement and ROI. Browse them and vote for the articles you like the most, or those that are most useful to you. The more votes, or thumbs up, each article receives, the higher it will rise on the list. You’re also welcome to add your comments at the bottom of the page. More articles will be added to this list as time goes on, so why not bookmark this page as well.

An information sharing experiment

N.B. This page is an experiment in sharing some of the excellent information I come across daily as part of my research. If it is valuable to you; or you like it; or you think this list format is a useful way of sharing information, then do please comment below and I will consider posting other lists like this on specific marketing and business growth topics.

Any special requests?

For that matter if you would like me to publish similar lists dealing with other marketing topics, just let me know in the comments below and, time permitting, I will be pleased to create and publish a list to accommodate your requests.

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About Robert Clay

Robert Clay has been growing businesses since age 19. His first two businesses went global. He eventually sold them to one of the largest companies in Europe, and played a major part in taking one of their businesses to No.1 in the world in its field. Since then he has studied and mastered more than 200 of the world’s most successful marketing strategies, building-up an unprecedented 4 million page knowledgebase. In his 3-day Quantum Leap workshop he teaches business founders how to create breakthrough marketing results. In recent times he has written nine in-depth books based on his research and real life experience, with twenty seven more to come. These form the basis for his invitation-only Eureka program where he mentors groups of business founders among the top 0.5% of entrepreneurs into market leadership in their fields.

View all posts by Robert Clay →

measurement, metrics, ROI, Social Media

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https://twitter.com/#!/katelizabeth_4 Kate Anderson

Hi Robert,

Thank you for this list! I just finished my Masters in Business and during that time I did a lot of consulting work for businesses. I often suggested they use social media to market their business, but had some trouble showing that their investment would pay off. These articles are very helpful and I can use this information to help me put some numbers behind the value that social media can add. Thanks again!

Kate
@katelizabeth_4
http://marketingwizdom.com Robert Clay

Thank you for taking the time to comment Kate, I really appreciate it. I am very glad these links gave you some of the answers you may have been seeking.
jonstronguk

Companies definetly need to be able to measure the return on the time spend on social media marketing.

Its fairly easy to measure the return on e.g. an email newsletter but not so easy with Twitter, Facebook etc. You might have x number of followers but they may not actively read or respond to your content.

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