Social media in its various forms, although still in its infancy, is now a mainstream way of communicating and building relationships with your prospects, clients and advocates, writes Robert Clay of Marketing Wizdom.
But do you ever wonder how to measure the effects of social media or calculate your return on investment? If so, you’re not alone, and this post might be just what you need.
I will at some stage be writing several in-depth posts on the subject, but before I can do that I have to finish writing three more books for the participants in my Eureka mentoring program. Meantime I thought you might appreciate links to some of the treasure trove of excellent articles I come across and file daily on this topic (and many others as well) as part of the four million pages of research I’ve accumulated over the years in order to codify the process of taking any business to market leadership in its field.
The hand-curated links below should tell you almost everything you need to know about social media metrics, measurement and ROI. Browse them and vote for the articles you like the most, or those that are most useful to you. The more votes, or thumbs up, each article receives, the higher it will rise on the list. You’re also welcome to add your comments at the bottom of the page. More articles will be added to this list as time goes on, so why not bookmark this page as well.
An information sharing experiment
N.B. This page is an experiment in sharing some of the excellent information I come across daily as part of my research. If it is valuable to you; or you like it; or you think this list format is a useful way of sharing information, then do please comment below and I will consider posting other lists like this on specific marketing and business growth topics.
Any special requests?
For that matter if you would like me to publish similar lists dealing with other marketing topics, just let me know in the comments below and, time permitting, I will be pleased to create and publish a list to accommodate your requests.
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