Unlock Your True Business Potential

Crafting a USP that Fuels Exponential Growth

An in-depth exploration of how to craft a high impact unique selling proposition (USP) that resonates with your target audience. It provides tips on aligning your USP with your core strengths and customer needs to create an emotional connection. It also discusses how to integrate your USP into all of your branding and marketing to convey your brand promise.

Win more customers by asking the right questions

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The most careless approach to building your business is to decide what your marketplace really wants or needs without first talking to them about it. You owe it both to them and to yourself, because what you think is important to your prospects and customers may in fact be totally unimportant. What you could ignore may actually be all-important.

The 3 New Pillars of Marketing

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The three new pillars of marketing are some of the key components needed to build an effective online presence. You’ll learn how to benefit from today’s new technologies that in many cases have reduced the effectiveness of traditional marketing methods. In many cases your competition still don’t have the answers, or an effective online presence. If you “get” it and they don’t, it represents a massive opportunity for you […]

You, A Marketing Genius?

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It’s surprising how many people in business throw money down the drain unnecessarily, when they don’t have to. It’s easy to eliminate all uncertainty and guesswork from your marketing before you make any significant marketing investment. Get this right and incorporate it into everything you do and you’ll often be seen as a marketing genius […]

Packaged Information Offers

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Packaged Information Offers is an effective way to get an avalanche of prime prospects to raise their hands and identify themselves to you. It’s a very effective way to find the people who are already in the market right now for what you’re offering, so that you can focus on them until they buy. Get this right and you’ll gain an emphatic edge over most of your competition […]

Million Dollar Copywriting Tips

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These million dollar copywriting tips are so simple and easily applied, yet can dramatically improve your marketing and advertising effectiveness. Not one in a hundred people gets this right. But grasp these simple ideas and it can dramatically improve your marketing and advertising effectiveness. It can also give you a emphatic edge over most of your competition […]

Make It Easier to Say Yes Than No

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The biggest reason why people don’t buy products or services from a supplier, even though they’d benefit from it and can afford it, is that they don’t want to make a mistake or look stupid. It’s therefore important to eliminate any possibility that anyone can make a mistake or look bad when they do business with you. It’s a simple concept but makes a massive difference to whether or not people will do business with you […]

Tell Your Unique Story

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Whatever your business, you have a story to tell, and it’s the key component in fully and deeply educating your marketplace about what you do. It brings out the uniqueness of your business; dramatically increases the chances that prospects will do business with you; and gives you a decisive edge over most of your competition. It’s not THAT hard to do, yet less than one entrepreneurial business in every thousand ever gets it right […]

Identify Your Unique Advantage

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Identifying your unique advantage is a key component in outselling, outsmarting and outperforming your toughest competition. If you can’t explain in a compelling way why someone should buy from you, and most businesses can’t, your prospective customer will see your business as being just like your competitors business. And when they can’t differentiate between offerings they […]

Determine and Address Real Needs

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The most careless approach you can take to growing a business is to decide FOR your customers what they want and need without talking to them about it … yet that’s exactly what most businesses do! Assumptions are dangerous because they’re nearly always WRONG. And that you don’t know can cause lost sales and missed opportunities that would hurt you to the core if you knew the details […]

Decision Speed, The Biggest Factor In Your Success

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Your success is determined more by the time it takes your customers to decide on your product or service than by any other single factor. Therefore the most important way of increasing sales and dominating your market is to increase the speed with which decisions are made. While this is hardly ever written or spoken about, it is a critical factor in your business success […]

Double Your Business Using 80% Less Time and Effort

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This first Lesson on Taking Your Business to Market Leadership is about the geometry of business growth. It involves growing your business in three dimensions simultaneously, instead of the more usual one dimension. It’s a simple but powerful concept that isn’t known, understood or applied by 98% of entrepreneurs, yet it’ll help you to double or triple your business growth and outperform your competition while at the same time reducing the amount of time, effort, manpower, money, stress and risk by up to 80%.

Better Lead Conversion Strategies

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This article and video show you how just how much more easily you can grow your business if you use better lead conversion strategies. It highlights just how easily you can boost your lead conversion by 10–25% as one of the six elements in profit acceleration formula.

The Geometry of Business Growth

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The geometry of business growth is a simple concept for getting spectacular business results with up to 80% reduction in time, effort, manpower, money and risk compared with the way that most people build their business. It’s blindingly obvious … once you know about it. Yet hardly anyone in business is aware of it or uses it to their advantage. Embrace this one concept and you can grow your business massively, even exponentially, in a fraction of the time […]

What’s your definition of marketing?

What’s your definition of marketing? To a lot of people marketing is marketing is about running an ad tomorrow so you can have sales the next day. If only it were that simple! On one level effective marketing is about seeing everything from your customers’ perspective. On a deeper level it impacts every area of your business from identifying and attracting customers to getting and keeping customers, the only sustaining force in any business. In fact every single role in your business falls within the deeper marketing definition. Marketing should therefore be at the epicentre of your business.

Marketing your business in our age of mass empowerment

This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses […]

Tell your story and change perceptions

Successful marketers tell a compelling story, and that story creates word-of-mouth. They don’t talk about features or even benefits. They tell a story that we intuitively embrace, buy into, then pass on to other people, writes Robert Clay of Marketing Wizdom. Companies go from start-up to market leadership through the correct use of stories. By articulating

The ingredients of a great story

You need to tell your unique story. So what are the key ingredients? Developing your “behind-the-scenes” story is one of the most powerful and valuable things you can do for your business or organisation, writes Robert Clay of Marketing Wizdom. If you don’t have a compelling story to tell, one that explicitly sets out everything

You have a great story to tell … so tell it!

You have a story to tell in your business. And you need to tell it! If you really want people to buy into your product, service or expertise, it is incredibly important to fully and deeply educate your prospects and clients about what you do.