The three new pillars of marketing are some of the key components needed to build an effective online presence. You’ll learn how to benefit from today’s new technologies that in many cases have reduced the effectiveness of traditional marketing methods. In many cases your competition still don’t have the answers, or an effective online presence. If you “get” it and they don’t, it represents a massive opportunity for you […]
The 3 New Pillars of Marketing
Do not use Twitter for business
Internet psychologist Graham Jones recently sent out a simple “tweet” saying he was off to give a presentation that would warn people not to use Twitter for business. Within moments the broadcaster and communications consultant James Lush had replied saying he’d be fascinated to know why on earth Graham would say such a thing. Later that day Graham rose to his feet and suggested the un-suggestible. People in the audience were perplexed because plenty of companies make money using Twitter. But therein lies the twist in this tale […]
Marketing your business in our age of mass empowerment
This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses […]
7 steps to a killer social media plan
I believe that any business with a decent product or service can build a global social media presence, and monetize it, writes Robert Clay of Marketing Wizdom. But you need to know what to do and how to do it. And most people in business really only have the vaguest notion of what is involved.
How to be credible when you connect on LinkedIn
Do you automatically accept every connection request you receive on LinkedIn? I hope not because the value of LinkedIn comes from the quality of the connections you establish, NOT from accepting every connection request that comes your way. In a world full of potential spammers, there are several things you should look for whenever someone tries to connect with you. It should start with a personalised connection request that gives a good reason for connecting […]
A treasure trove of articles on social media metrics and ROI …
Social media in its various forms is now a mainstream way of communicating and building relationships with your prospects, clients and advocates. But how do you measure the effects of social media and calculate your return on investment? This post carries my hand-curated links to a treasure trove of excellent articles that tell you almost everything you need to know about social media metrics, measurement and ROI. I hope you find it useful. Enjoy! […]
How I use Twitter
After many requests I’ve finally written this article on how I use Twitter. It covers such things using Twitter to add to my knowledge and learn from people; the tools I use constantly; the topics I tweet about; how I plan my content sharing; who I follow and why; how I follow; and how I deal with spammers. So here goes … I use Twitter as a news source, to add to my knowledge, to maintain cutting edge awareness in my areas of expertise and to discover, learn from and engage with people globally who share similar interests. I also use Twitter as a publishing tool to share knowledge and information I come across which I believe will be useful to any aspiring market leader, entrepreneur, or anyone involved in […]
5 Ways to Get Results on LinkedIn
This is the third in a series of well received posts on how to grow your business using LinkedIn. It focuses on: setting up your personal profile; connecting with people you know; giving and getting recommendations; setting up your LikedIn company page; and joining selected LinkedIn groups. LinkedIn, just in case you’ve been hiding under a rock for the last few years, is now by far the world’s largest professional network. It has rightly been said that if you’re in business and not on LinkedIn you may as well not exist. The fact that 499 of the Fortune 500 companies are represented by director-level employees and above just reinforces that point.
11 easy steps to a best-selling podcast on iTunes
Every day, your customers, prospects, and employees are inundated with information from e-mail, voicemails, spam and memos. So how do you get your important messages across to them in a way that doesn’t get lost in all of that noise? The answer is podcasts. Podcasts are the new way of distributing audio content. They are audio or video recordings that your prospects and customers can subscribe to, receive, download, listen to, or watch using a computer, iPod, M3 player, iPhone, iPad or smartphone […]
Seth Godin’s Social Media Experiment
Viral growth in social media outpaces large numbers of faux followers said Seth Godin in one of his best ever blog posts today. The following piece was published by Jamie Turner, Editor-in-Chief of 60secondmarketer.com, and is reproduced here with his kind permission: Seth Godin wrote a terrific blog post today. He discussed the propensity for
How to combine personal and professional online without pissing people off
How do you combine personal and professional online without pissing people off? This guest post has been contributed by Monica O’Brien, author of the book Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. Social Pollination provides a strategic blueprint that helps businesses leverage social media for crazy growth!
How to Deal with Information Overload Brought on by Social Media
Are you trying to figure out how to deal with influx of data arriving at your doorstep via social media tools like Facebook, LinkedIn, Twitter, YouTube and others? So is Christopher Carfi, CEO & Co-Founder of Cerado,who submitted this blog post for members of Jamie Turner’s 60 Second Marketer community. It is now republished here, with Jamie’s kind
Starting a Blog? Here are 10 Things to Keep in Mind.
There are a number of things to keep in mind when you start a blog. This excellent post by Jamie Turner was featured on his excellent blog 60secondmarketer.com and is now republished here, with Jamie’s kind permission … Are you thinking about starting a blog? If so, there are several things you should keep in mind. Here are
9 Ways People Respond to Your Online Content
The combination of blogs and social media have transformed publishing and communication beyond recognition in the past 2-3 years. This excellent post by Rajesh Setty, an entrepreneur, author and speaker based in Silicon Valley, was originally featured by Jamie Turner on his excellent blog 60secondmarketer.com. It was republished there with Mr Setty’s permission. The post is called
LinkedIn: 100 Million can’t be wrong!
If you’re in business there’s a good chance that you’re either a member of LinkedIn, or have at least been invited at some point to join. Lot’s of people join LinkedIn but really don’t really understand what it is for; how to use it; what it’s good for; what the benefits are; or how to leverage it. The aim of this post is to give you a simple understanding of what LinkedIn can do for you and get you up to speed quickly on the absolute basics to save you time when you use this powerful online networking tool […]