If you could just predictably generate more leads, more customers and more profits, you can enjoy the rewards of business success. But why does it have to be SO hard and take SO long?
What if I shared with you a simple secret that’ll multiply your business results in fraction of the time?
It’s this …
Most people in business never stop to ask their customers what they really want, need and expect. It costs nothing to ask. Their answers might surprise you. And it can instantly boost your sales and profits.
So why’s it SO important to ask your customers what they really want, need and expect?
It’s because the most careless way to build your business is to decide FOR your customers what they want, need and expect, without first talking to them about it.
You won’t persuade buyers if you don’t understand what they really want, need and expect
However good your product or service, the simple truth is that no-one will buy it if they don’t want or need it. And you won’t persuade anyone to buy from you unless you clearly understand what they really want, need and expect.
Yet most people in business never ask their customers.
And if you don’t give them what they really want, need or expect, guess what? They’ll just pass you by and go elsewhere.
So you owe it to your customers, and to yourself, to ask the right questions.
Discover what really matters to your buyers
And when you do, their answers might surprise you. You’ll discover that what you think is important to your prospects and customers may in fact be totally unimportant. And what you ignore may actually be all-important.
This research allows you to focus on the key issues behind your customer’s buying decisions and true needs. And the moment you understand what they really want, need and expect, and what they’re drawn to and repelled by, you’ll become so much better connected to them.
You’ll be so much more persuasive because you’ll be aligned with what your customers are really looking for. And your marketing will soon become liberating and fun.
Earn more, work less and grow your business faster
When you discover what your customers really want, need and expect you’re putting in place one of the 26 foundations of a successful marketing system that’ll accelerate your business growth and enable you to earn more, work less and grow your business faster.
It’s quick and easy to ask these questions, it costs you little or nothing, and it gives you priceless insights and immediate results that you competition won’t have.
Act on what you learn and customers will soon start beating a path to your door. I’ve seen it happen again and again.
And don’t be surprised if a lot of your competitor’s customers also start flocking to you in the process … then it won’t be long before you start to enjoy the fruits of your business success.
So what do you think your customers really want and need? And how do you know? Let me know in the comments and I’ll see you in my next video.
Here are the top 3 questions I’m often asked on discovering what customers really want and need:
1, How many questions should I be asking my customers
There are 16 core questions that I have found give you very revealing answers. Click on the button below the video and you can download them.
2. What do I do with that information when I have it?
The answers will help you to understand, identify and most importantly determine and address the real needs of your prospects and customers. You will understand what motivates them to take action. You can then focus more accurately on the key issues behind their buying decisions and their hopes, dreams, fears and desires.
3. What’s the best way to ask these questions?
You can ask them the traditional way by phoning, visiting or sending out questionnaires. You can mix with customers on your own premises or get a mystery shopper to do this for you. You can hold focus groups, do the research yourselves, or someone else can do the research. Or you can ask people to respond to an easy-to-set-up online survey and start getting valuable insights in a matter of minutes.
Please share your thoughts and add your questions to the comments below. I’ll try to provide as many answers as possible in my future online videos, seminars, workshops, masterclasses and blog posts.
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