Title: – ‘Your Introduction to PR and Publicity: How to obtain FREE PR and publicity for your business’
Duration: – 2 Hours
Introduction: – The right press releases can give you more exposure to more people in your target markets, and can generate a substantial increase in your business by producing an immediate and continuous flow of business or enquiries for little or no cost. This introductory seminar will show you some simple and easy methods that you can use to start generating free publicity for your business immediately.
Objectives: – If you attend this seminar, topics covered include ….
- PR and Publicity defined
- Ten different types of PR and publicity
- Fourteen advantages of PR and publicity
- Constructing a press release that gets your message heard
- How to obtain editorial coverage
- How to create publicity out of thin air
- Writing columns and articles for publication
- Being interviewed on radio and TV
- The advantages of writing a book
- And much, much more…
Summary: – Obtaining favourable publicity is a vital part of marketing that is all too frequently overlooked. Free publicity is available to any business … and while good Publicists or PR Consultants can be invaluable, you can also do a lot of it yourself. The fact is that radio and television stations, magazines, newspapers, trade journals, newsletters, e-zines, and Internet news sources who serve the marketplace you’re trying to reach are insatiably hungry for factual, interesting, newsworthy or entertaining information and ideas to build and keep their readers, listeners and viewers. You simply need to supply them with the type of news or content they’re looking for, and this seminar will show you how.
Here’s what previous attendees have said about this seminar: –
‘Worthwhile insight to cost effective marketing opportunities. Can you afford not to?’ – Christian Greenshaw, Access Academy
‘Interesting, engaging and based on a lot of experience’ – Rachel Houghton, ASC
‘This seminar will help you clarify your thoughts and develop a strategy to maximise your exposure in the market’ – Susan Coote, Coote Harvard