Here’s a fabulous story which illustrates the point that you can’t please everyone. It is adapted from Aesops’ fable “The Old Man, the Boy, and the Donkey.” I often quote it (thank you Michael Port) to illustrate the importance of focusing eveything you say and do only on the niche you’re trying to serve, and on no one and nothing else.
The message in the story is so true. You’re making a big mistake if you aim your business offering and your marketing messages at everyone who maybe, possibly, somehow, could, might, or some day, have the capacity to buy your product or service. Take the message to heart and enjoy.
The Old Man, the Boy, and the Donkey
An old man, a boy, and a donkey were going to town. The boy rode on the donkey and the old man walked beside him. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought maybe the critics were right, so they changed positions.
Later, they passed some people who remarked, “What a shame! He makes that little boy walk.” They then decided they both would walk.
Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride. So they both rode the donkey.
Now they passed some people who shamed them by saying how awful to put such a load on a poor donkey. The boy and man said they were probably right, so they decided to carry the donkey. As they crossed the bridge, they lost their grip on the animal, and he fell into the river and drowned.
The moral of the story? If you try to please everyone, you might as well kiss your ass goodbye.
Please share your thoughts and add your questions to the comments below. I’ll try to provide as many answers as possible in my future online videos, seminars, workshops, masterclasses and blog posts.
And if you enjoyed this post you may enjoy these posts as well.
Here are two FREE ways to discover the RIGHT marketing strategies to supercharge your business growth and build the business of your dreams:
Register here to attend my 90 minute FREE online training: “How I helped 442 business owners identify the RIGHT combination of marketing strategies to grow their revenues by an average of 628%” ... all by tapping into the “undiscovered” profit sources sitting right under their noses — and how you can easily replicate this system in your business.
Click here to start your FREE 7-day Stepping Stones trial: Join hundreds of other business owners who have described the “Stepping Stones” program as “transformational” and a “complete game changer.” Save years of frustration, as you discover key marketing principles that will ensure a consistent stream of high-quality leads into your business. Accelerate past the immensely frustrating trial and error stage as you discover which marketing activities will have the biggest impact on your growth (If you lack this information, getting it right can take years longer than most people expect). Discover the RIGHT order in which to implement them (and yes there IS a right order) and how combining them in the right way will give you the momentum you need to build the business of your dreams.
For 23 years Robert Clay has helped business after business skip the immensely frustrating trial and error stage and figure out the answers they need to unlock their hidden potential; supercharge their business growth; become leaders in their niche; win major national awards; and build the business of their dreams. MEET ROBERT in this video and learn more about his journey from automotive innovator to business transformer.