Here’s a fabulous story which illustrates the point that you can’t please everyone. It is adapted from Aesops’ fable “The Old Man, the Boy, and the Donkey.” I often quote it (thank you Michael Port) to illustrate the importance of focusing eveything you say and do only on the niche you’re trying to serve, and on no one and nothing else.
The message in the story is so true. You’re making a big mistake if you aim your business offering and your marketing messages at everyone who maybe, possibly, somehow, could, might, or some day, have the capacity to buy your product or service. Take the message to heart and enjoy.
The Old Man, the Boy, and the Donkey
An old man, a boy, and a donkey were going to town. The boy rode on the donkey and the old man walked beside him. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought maybe the critics were right, so they changed positions.
Later, they passed some people who remarked, “What a shame! He makes that little boy walk.” They then decided they both would walk.
Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride. So they both rode the donkey.
Now they passed some people who shamed them by saying how awful to put such a load on a poor donkey. The boy and man said they were probably right, so they decided to carry the donkey. As they crossed the bridge, they lost their grip on the animal, and he fell into the river and drowned.
The moral of the story? If you try to please everyone, you might as well kiss your ass goodbye.
Please share your thoughts and add your questions to the comments below. I’ll try to provide as many answers as possible in my future online videos, seminars, workshops, masterclasses and blog posts.
And if you enjoyed this post you may enjoy these posts as well.
HOW TO UNLOCK YOUR TRUE BUSINESS POTENTIALWe’ve learned from scaling multiple businesses that there’s a proven formula for success that can cut your learning curve by 80%, put you 5-10 years ahead of your peers and put you on the path to 628% growth in 12 months or less. Here are two FREE ways to unlock your true business potential.
1. CLICK HERE TO JOIN OUR FREE ONLINE COMMUNITY, THE “628% GROWTH CLUB,” and see how easily you can apply this powerful formula using real world examples from multiple businesses that have achieved this kind of growth and more. When you join you get a FREE copy of Robert Clay’s new book ”THE 628% GROWTH FORMULA … a proven system for getting big results fast.” We even offer free one2one strategy sessions!
2. CLICK HERE TO JOIN OUR FREE WEEKLY 628% GROWTH ROUND TABLE. This free weekly live round table teaches you how to accelerate your business growth in just 45 minutes a week. It is dedicated to unlocking your true potential with discussion topics that include actionable strategies for accelerating your business growth and helpful tips for achieving this goal. N.B. Availability is limited each week.
For 25 years Robert Clay has helped hundreds of ambitious entrepreneurs to unlock their true business potential; cut their learning curve by 80%; put them 5-10 years ahead of their peers; and achieve 628% growth in 12 months or less. MEET ROBERT in this video and learn more about his journey from automotive innovator to business transformer.