It’s surprising how many people in business throw money down the drain unnecessarily, when they don’t have to. It’s easy to eliminate all uncertainty and guesswork from your marketing before you make any significant marketing investment. Get this right and incorporate it into everything you do and you’ll often be seen as a marketing genius […]
You, A Marketing Genius?
by Robert Clay on
in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Pricing, Productivity, Profitability, Strategy Power Boosters, Video Blogs

Build a superior lead- or sales-generation machine
by Robert Clay on

Nearly one billion people use Google to search for an untold range of topics. No other advertising medium draws such a vast crowd. This article explains the benefits of sing paid search, and the basics of setting up Google AdWords campaigns.
Get your share of 61 billion online searches a month
by Robert Clay on

Since Google AdWords was launched in 2002 the face of advertising has been changed almost beyond recognition, writes Robert Clay of Marketing Wizdom. Using AdWords it’s possible to achieve things today that could hardly be imagined just ten years ago. When Google was founded in 1997, the “big boys” in internet search like Yahoo, AltaVista