It’s surprising how many people in business throw money down the drain unnecessarily, when they don’t have to. It’s easy to eliminate all uncertainty and guesswork from your marketing before you make any significant marketing investment. Get this right and incorporate it into everything you do and you’ll often be seen as a marketing genius […]
You, A Marketing Genius?
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in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Pricing, Productivity, Profitability, Strategy Power Boosters, Video Blogs
Identify Your Unique Advantage
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in Decision Acceleration, Featured Articles, Higher Transaction Values, Lead Conversion, Lead Generation, Marketing Foundations, Outperform Competition, Pricing, Profitability, Video Blogs
Identifying your unique advantage is a key component in outselling, outsmarting and outperforming your toughest competition. If you can’t explain in a compelling way why someone should buy from you, and most businesses can’t, your prospective customer will see your business as being just like your competitors business. And when they can’t differentiate between offerings they […]
The forgotten cost of discounting
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Discounting can kill your business. Few business leaders or entrepreneurs realise that the biggest cost in their business can be something that doesn’t even show up in their accounts. When you’re doing a lot less business than you should be doing, it’s all too easy to push the panic button and offer discounts just to get more people through the door. In most cases these discounts make no difference to the number of people who come through the door. But even if they do, these, or any other form of discounting, can turn into a serious and very expensive mistake […]
