It’s surprising how many people in business throw money down the drain unnecessarily, when they don’t have to. It’s easy to eliminate all uncertainty and guesswork from your marketing before you make any significant marketing investment. Get this right and incorporate it into everything you do and you’ll often be seen as a marketing genius […]
You, A Marketing Genius?
Million Dollar Copywriting Tips
These million dollar copywriting tips are so simple and easily applied, yet can dramatically improve your marketing and advertising effectiveness. Not one in a hundred people gets this right. But grasp these simple ideas and it can dramatically improve your marketing and advertising effectiveness. It can also give you a emphatic edge over most of your competition […]
Tell Your Unique Story
Whatever your business, you have a story to tell, and it’s the key component in fully and deeply educating your marketplace about what you do. It brings out the uniqueness of your business; dramatically increases the chances that prospects will do business with you; and gives you a decisive edge over most of your competition. It’s not THAT hard to do, yet less than one entrepreneurial business in every thousand ever gets it right […]
Determine and Address Real Needs
The most careless approach you can take to growing a business is to decide FOR your customers what they want and need without talking to them about it … yet that’s exactly what most businesses do! Assumptions are dangerous because they’re nearly always WRONG. And that you don’t know can cause lost sales and missed opportunities that would hurt you to the core if you knew the details […]
Decision Speed, The Biggest Factor In Your Success
Your success is determined more by the time it takes your customers to decide on your product or service than by any other single factor. Therefore the most important way of increasing sales and dominating your market is to increase the speed with which decisions are made. While this is hardly ever written or spoken about, it is a critical factor in your business success […]
Why 8% of sales people get 80% of the sales
Isn’t it amazing how often you express interest in a product or service, but never hear from the person or company again? It happens all the time. Research shows, amazingly, that only 20% of sales leads are ever followed up … in other words 80% of potential opportunities are lost without trace simply due to lack of follow-up. Interestingly, only 2% of sales occur when two parties meet for the first time. And 80% of sales occur only after at least five continuous follow-ups. You therefore must follow-up at least five times.
Is Relationship Selling Dead?
This excellent guest post by Jill Konrath, author of SNAP Selling and Selling to Big Companies, hits the nail on the head. She perfectly describes the challenges you face when trying to sell to businesses in today’s pressured world. And she kindly agreed to share the piece with you here. So is relationship selling dead? It sure
The key to profitable long-term business right now
The concept of acquiring new customers at a breakeven or slight loss sounds crazy to some people, writes Robert Clay of Marketing Wizdom. Why would you even want to do it? After all, staying in business requires you to make a profit on every sale … or does it? Acquiring new customers at a breakeven