Loyalty programs have emerged as a cornerstone strategy for nurturing enduring customer relationships in today’s dynamic world of business. Far from being a mere transactional tactic, loyalty programs are pivotal for maximising customer lifetime value, crucial for the long-term success of any business. The Power of Retention Understanding the significance of customer retention is fundamental.
Crafting Loyalty Programs To Maximise Customer Lifetime Value
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What’s your definition of marketing?
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What’s your definition of marketing? To a lot of people marketing is marketing is about running an ad tomorrow so you can have sales the next day. If only it were that simple! On one level effective marketing is about seeing everything from your customers’ perspective. On a deeper level it impacts every area of your business from identifying and attracting customers to getting and keeping customers, the only sustaining force in any business. In fact every single role in your business falls within the deeper marketing definition. Marketing should therefore be at the epicentre of your business.
