Loyalty programs have emerged as a cornerstone strategy for nurturing enduring customer relationships in today’s dynamic world of business. Far from being a mere transactional tactic, loyalty programs are pivotal for maximising customer lifetime value, crucial for the long-term success of any business. The Power of Retention Understanding the significance of customer retention is fundamental.
Crafting Loyalty Programs To Maximise Customer Lifetime Value
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The Perplexing Nature of Generation Y
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If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximately 20 per cent of the workforce and are vital to our economic future. This fascinating article on Generation Y was written by Dr Charles Woodruffe of business psychology consultancy Human Assets Ltd
