Unlock Your True Business Potential

Why start-up culture matters

Company Culture

Much of the job growth in today’s economy is spurred by start-ups. Entrepreneurial ventures often have the energy, talent, and passion necessary to run with creative new ventures. While a good idea and a dedicated CEO are essential to start-up success, corporate culture—the tone and atmosphere of the overall organisation and the relationship between its employees—is also essential. Many fresh-faced entrepreneurs overlook corporate culture, figuring it will work itself out once things get up and running. But experts agree that being intentional about culture is one of the best ways to ensure success.

The Perplexing Nature of Generation Y

If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximately 20 per cent of the workforce and are vital to our economic future. This fascinating article on Generation Y was written by Dr Charles Woodruffe of business psychology consultancy Human Assets Ltd