Packaged Information Offers is an effective way to get an avalanche of prime prospects to raise their hands and identify themselves to you. It’s a very effective way to find the people who are already in the market right now for what you’re offering, so that you can focus on them until they buy. Get this right and you’ll gain an emphatic edge over most of your competition […]
Packaged Information Offers
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in Client Education, Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Outperform Competition, Video Blogs
Million Dollar Copywriting Tips
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in Copywriting, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Profitability, Psychology, Strategy Power Boosters, Video Blogs
These million dollar copywriting tips are so simple and easily applied, yet can dramatically improve your marketing and advertising effectiveness. Not one in a hundred people gets this right. But grasp these simple ideas and it can dramatically improve your marketing and advertising effectiveness. It can also give you a emphatic edge over most of your competition […]
Make It Easier to Say Yes Than No
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in Decision Acceleration, Featured Articles, Lead Conversion, Lead Generation, Marketing Foundations, Online marketing, Profitability, Video Blogs
The biggest reason why people don’t buy products or services from a supplier, even though they’d benefit from it and can afford it, is that they don’t want to make a mistake or look stupid. It’s therefore important to eliminate any possibility that anyone can make a mistake or look bad when they do business with you. It’s a simple concept but makes a massive difference to whether or not people will do business with you […]
What is effective selling?
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People sometimes say “There’s a born salesman!” But have you ever read or heard in the news of someone who gave birth to a sales person, or for that matter a lawyer, a doctor, or a criminal? Birth is given to boys and girls; everything after that is down to choices that are made and skills that are learned. And sales skills are life skills. Many people would never view themselves as a sales person. Yet There isn’t a single area of your life where you cannot benefit from sales skills. Teachers use sales skills every day. Preachers use sales skills. Police officers use sales skills. Mother Teresa used sales skills. And sales people use sales skills […]
Marketing your business in our age of mass empowerment
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in Featured Articles, Lead Generation, Marketing Foundations, Mobile marketing, Online marketing, Social Media, Technology
This is a large post, but also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we’re living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we’ve known it for most businesses […]
The Power of Persuasion
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The ability to influence and persuade others is a critical skill if you’re in business. Some people seem to have an inborn ability to influence others. Those lucky few, who appear able to very skilfully and elegantly engage others are often unable to explain how they have come to possess such an important and essential business skill. But if we consider influence as a science, something else happens: something much more empowering and efficient.
The Influencing Skills of Barack Obama
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The seven critical skills that make the US president so influential. Barack Obama is undoubtedly one of the greatest influencers of modern times. His accomplishment in going from a relative unknown to the most talked about person on the planet in less than 18 months provides a lot of valuable lessons to anyone marketing a product, service or person
11 easy steps to a best-selling podcast on iTunes
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Every day, your customers, prospects, and employees are inundated with information from e-mail, voicemails, spam and memos. So how do you get your important messages across to them in a way that doesn’t get lost in all of that noise? The answer is podcasts. Podcasts are the new way of distributing audio content. They are audio or video recordings that your prospects and customers can subscribe to, receive, download, listen to, or watch using a computer, iPod, M3 player, iPhone, iPad or smartphone […]
